国际营销实践教程

chapter 1 marketing basics营销基础
chapter 2 elements ofthe marketplace市场诸要素
chapter 3 the dimensions of international marketing国际营销的维度
chapter 4 international trade国际贸易
chapter 5 the role ofgovernments政府的作用
chapter 6 the role ofcultural forces文化力量的作用
chapter 7 developing products for the foreignmarket为国外市场开发产品
chapter 8 market research市场调研
chapter 9 preparing for market entry准备进入市场
chapter 10 developing distribution开发分销渠道
chapter 11 advertising and promotions广告与促销
chapter 12 making contact：different products andpromotions实施接触——不同产品的促销
chapter 13 staffing the new market为新市场配备人员
chapter 14 evaluating performance评估营销业绩
chapter 15 the marketing plan营销计划
chapter 16 the marketing audit营销审计
chapter 17 glossary词汇表
chapter 18 key参考答案