新闻与广告英语教程

unit 1 the background of journalism and advertising
　**单元　新闻与广告概述
　　text l　what is a journalist?
　课文一　新闻人是什么?
　　text 2　the promotion mix
　课文二　营销组合
　　text 3　types of advertising
　课文三　广告的类型
　　exercise　dialog：the museum of brands
　练习　对话：品牌博物馆
unit 2　mass communication and journmism
　第二单元　大众传播与新闻
　　text l　define and redefining mass communication
　课文一　对大众传播的再定义
　　text 2　tips on how to make a video news report
　课文二　如何完成电视新闻报道
　　7ext 3 espn’s upfront presentation goes long on digital
　课文三　espn电视网的数字化征途
unit 3 strategy and creativity of advertising
　第三单元　广告策划与创意
　　7ext l　what makes an ad effective?
　课文一　广告何以有效?
　　……
unit 4　marketing:journalism and advertising
unit 5　the media culture and standrds of advertising
unit 6　the media environment
unit 7　education of journalism and advertising
附录