- ISBN:9787564146726
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:26cm
- 页数:196
- 出版时间:2014-01-01
- 条形码:9787564146726 ; 978-7-5641-4672-6
本书特色
郑海涛主编的《外贸英文函电》是商务英语和国际贸易等专业的主干课程,旨在提高学生的商务函电能力和外贸职业技能。《外贸英文函电》“以就业为导向,以任务为驱动,以商务流程为主线”,通过背景知识介绍、样信实例、常用词汇和表达、练习和训练、知识拓展等部分,培养学生在不同商务流程阶段应具备的函电写作能力和职业素质。本教材适合于高等教育、职业教育商务英语和国际贸易专业学生使用,也适用于社会上从事进出口业务工作的人员提高和拓展函电知识之用。
内容简介
本教材是商务英语和国际贸易等专业的主干课程, 旨在提高学生的商务函电能力和外贸职业技能。本书“以就业为导向, 以任务为驱动, 以商务流程为主线”, 通过背景知识介绍、样信实例、常用词汇和表达、练习和训练、知识拓展等部分, 培养学生在不同商务流程阶段应具备的函电写作能力和职业素质。本书分五个模块, 十二个项目, 每个项目明确了能力目标和主要任务。涵盖了外贸业务各个重要环节的信函写作:建立业务关系、询盘、报盘、还盘、订单、确认、付款条件、信用证的催开及修改、包装、装运、保险、投诉和索赔等。
目录
project 1 the layout of business letter
introduction
indented style
blocked style
the form of business letter
the envelope
practice
supplementary reading
the module two business negotiation
project 2 establishing business relations
introduction
specimen letters
words & expressions
practice
supplementary reading
project 3 enquiries and offers
introduction
specimen letters
words & expressions
practice
supplementary reading
project 4 counter-offers & bid
introduction
specimen letters
words & expressions
practice
supplementary reading
the module three contract signing
project 5 orders and acceptance
introduction
specimen letters
words & expressions
practice
supplementary reading
the module four execution of contract
project 6 terms of payment
introduction
specimen letters
words & expressions
practice
supplementary reading
project 7 packing
introduction
specimen letters
words & expressions
practice
supplementary reading
project 8 shipment
introduction
specimen letters
words & expressions
practice
supplementary reading
project 9 insurance
introduction
specimen letters
words & expressions
practice
supplementary reading
project 10 complaints and claims
introduction
specimen letters
words & expressions
practice
supplementary reading
the module five agency & trading
project 11 agencies
introduction
specimen letters
words & expressions
practice
supplementary reading
project 12 compensation trade
introduction
specimen letters
words & expression
practice
supplementary reading
project 13 joint venture
introduction
specimen letters
words & expressions
practice
supplementary reading
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