市场营销英语

content
chapter　one understanding marketing ----------------------------------------1
1.1preview　case-------------------------------------------------------------------1
1.2　the marketing concept-------------------------------------------------------2
1.3　vocabulary exercise-----------------------------------------------------------5
1.4　case study----------------------------------------------------------------------7
1.5　economy tip--------------------------------------------------------------------12
1.6　additional reading------------------------------------------------------------13
chapter　two marketing environment--------------------------------------------16
2.1　key term-------------------------------------------------------------------------16
2.2　exercise-------------------------------------------------------------------------16
2.3　case study ----------------------------------------------------------------------19
2.4additional　reading-------------------------------------------------------------21
chapter　3 consumer behavior------------------------------------------------------25
3.1　key term---------------------------------------------------------------------------25
3.2　exercise---------------------------------------------------------------------------26
3.3　case study-------------------------------------------------------------------------29
3.4　additional reading----------------------------------------------------------31
chapter　4 marketing research-----------------------------------------------33
4.1　key term--------------------------------------------------------------------33
4.2　exercise --------------------------------------------------------------------35
4.3　case study------------------------------------------------------------------37
chapter　5 target marketing----------------------------------------------------42
5.1　key term---------------------------------------------------------------------42
5.2　exercise---------------------------------------------------------------------43
5.3　case study-------------------------------------------------------------------45
5.4　additional reading--------------------------------------------------------47
chapter　6 product--------------------------------------------------------------50
6.1　key term---------------------------------------------------------------------50
6.2　exercise-----------------------------------------------------------------------51
6.3.　case study-------------------------------------------------------------------55
6.4　over to you-------------------------------------------------------------------57
chapter　7 brand management--------------------------------------------------58
7.1　key term----------------------------------------------------------------------58
7.2　exercise----------------------------------------------------------------------58
7.3　case study--------------------------------------------------------------------61
7.4　additional reading----------------------------------------------------------63
chapter　8 price strategy----------------------------------------------------------66
8.1　key term----------------------------------------------------------------------　66
8.2　exercise-------------------------------------------------------------------------67
8.3　case study-----------------------------------------------------------------------69
8.4　additional reading--------------------------------------------------------------71
chapter9　distribution strategy----------------------------------------------------------74
9.1　key term--------------------------------------------------------------------------74
9.2　exercise------------------------------------------------------------------------75
9.3　case study------------------------------------------------------------------------78
9.4　additional reading------------------------------------------------------------80
chapter　10　promotion------------------