商务英语函电与合同

contents unit 1  an overview of business letter writing 商务信函写作概览 (1) 1.1 the principles for effective writing (1) 1.2 the style and tone of business letter writing (7) 1.3 preparation before writing (8) 1.4 writing naturally and sincerely (9) unit 2  the structure and styles of business letters 商务信函的结构与格式 (15) 2.1 principal parts (15) 2.2 optional elements (18) 2.3 styles of a business letter (19) 2.4 spacing, margin and envelop addressing (23) unit 3  establishing business relations 与对方建立商务关系 (29) 3.1 introduction (29) 3.2 letter samples (30) unit 4  inquiries 询购 (42) 4.1 introduction (42) 4.2 letter samples (43) unit 5  quotations, offers and counter offers 报盘与还盘 (53) 5.1 quotations and offers (53) 5.2 counter offers (59) unit 6  orders and acknowledgements 订购与确认 (71) 6.1 introduction (71) 6.2 letter samples (72) unit 7  payment by letter of credit 信用证付款 (86) 7.1 introduction (86) 7.2 letter samples (87) unit 8  other methods of payment 其他付款方式 (99) 8.1 introduction of other methods of payment (99) 8.2 writing for other methods of payment (100) 8.3 letter samples (100) unit 9  collection letters 催款函 (112) 9.1 introduction (112) 9.2 letter samples (115) unit 10  packing 包装 (126) 10.1 introduction (126) 10.2 letter samples (127) unit 11  shipping 装运 (136) 11.1 introduction (136) 11.2 letter samples (137) unit 12  insurance 保险 (148) 12.1introduction (148) 12.2letter samples (149) unit 13  complaints and claims 投诉与索赔 (160) 13.1 introduction (160) 13.2 letter samples (161) unit 14  agency 代理 (174) 14.1 introduction (174) 14.2 letter samples (175) unit 15  contracts 合同 (188) 15.1 types of business contracts (188) 15.2 components of a business contract (190) 15.3 language and stylistics features (190) 15.4 layout (193) 15.5 writing steps (193) appendix a  useful abbreviations in international trade 实用国际贸易缩略语 (212) appendix b  useful expressions in incoterms 2010 and the relevant documents 《2010年国际贸易术语解释通则》及相关文件中的实用表达 (218) appendix c  the comparison of the old and new language styles 新旧文体比较 (231) references 参考文献 (234)