现代商务英语写作

contents unit 1  the components of business letters 商务信函的构成 (1)     1.1  the essential parts of a business letter (1)     1.2  the optional parts of a business letter (3)     1.3  the formats of a business letter(5)     1.4  the overall appearance of a business letter (9) unit 2  language style and cultural awareness of business letters 商务信函的语言风格与文化认知 (13)     2.1  concise (13)     2.2  intercultural awareness (16) unit 3  the tone of a business letter 商务信函的语气 (21)     3.1  writing for your audience (21)     3.2  three approaches in dealing with messages (26) unit 4  inquiries 询购函 (36)     4.1  introduction (36)     4.2  sample letters (36) unit 5  replies 回复函 (47)     5.1  introduction (47) 5.2  sample letters (48) unit 6  letters of declining 拒绝函 (60)     6.1  introduction (60)     6.2  sample letters (61) unit 7  goodwill and social letters 友好与社交信函 (70)     7.1  invitation letter (70)     7.2  letter of thanks (80)     7.3  letter of congratulations (84)     7.4  letter of sympathy and condolence (89)     7.5  letter of complaints and claims (93) unit 8  interoffice routine letters 办公室日常信函 (111)     8.1  letter of appointment (111)     8.2  letter of introduction (118)     8.3  letter of recommendation (122)     8.4  letter of notification (127) unit 9  memos, e-mails and notices 备忘录、电子邮件及通告 (143)     9.1  memos (143)     9.2  e-mails (151)     9.3  notices (153) unit 10  sales letters and advertisement         销售信函与广告 (163)     10.1  introduction (163)     10.2  sales letters (165)     10.3  advertisement (175) unit 11  business reports (i) 商务报告（一）(187)     11.1  the introduction to reports (187) 11.2  components of a business report(194) unit 12  business reports (ii)       商务报告（二）(200)     12.1  informational reports (200)     12.2  analytical reports and feasibility reports (210) unit 13  business reports (iii) 商务报告（三）(217)     13.1  proposal reports (217)     13.2  annual report (224) unit 14  contracts 合同 (239)     14.1  types of business contracts (239)     14.2  components of a business contract (241)     14.3  language and stylistics features (241)     14.4  layout (244)     14.5  writing steps (245)     14.6  samples (247) unit 15  questionnaires 调查问卷 (265)     15.1  introduction(265)     15.2  types of questionnaire (265)     15.3  layout of a questionnaire (266)     15.4  preparing a questionnaire (268)     15.5  interpreting the findings (269)     15.6  samples (270) unit 16  business summary 商务概要 (279)     16.1   introduction (279)     16.2   features of a well-written summary (279)     16.3   writing a summary (280)     16.4   checklist and list for speech (283) unit 17  employment writing 就业写作 (291)     17.1  job description (291)     17.2  job application letter (293)     17.3  curriculum vitae (296)     17.4  job offer and acceptance (301)     17.5  reference check (304) references (312) 参考文献