电子商务英语教程

chapter 1 internet& e-commercepart 1 need to know: everything’s so near and smartpart 2 further study: e-commerce - business modelspart 3 super links :international e-commerce statisticse-commerce: apromoter for the transformation and upgrading of chinese economychapter 2 the boomof e-commercepart 1 need to know: online site goes after chinese in us on 11/11part 2 further study: wanda takes over e-payment company 99billpart 3 super links :alipay targets retailers with new serviceswal-mart makes onlineshopping steps for growth chapter 3 onlineshoppingpart 1 need to know: sales report: 2015 thanksgiving day, black friday,                     cyber mondaypart 2 further study: boom of online marketpart 3 super links :popular black friday and cyber monday products sold by online businessesb2b e-commercegrowing; becoming more like b2c chapter 4 onlinepayingpart 1 need to know: alipay being used by 100 million to access public-sector transactions part 2 further study: alipay study: smartphones are likely to replace walletspart 3 super links :wechat turns to ’app accounts’ for successchina sees tremendous growth in mobilepayment services chapter 5 the safetypart 1 need to know: how to shop safely and securely onlinepart 2 further study: say no to streaking to ensure online payment securitypart 3 super links :e-commerce - security systemsonline shoppingscamschapter 6 colorfulwebsites of online shopspart 1 need to know: hot-sellers on ebay taking up space in your homepart 2 further study: 5 tips for starting an e-commerce businesspart 3 super links :shoppers turn to small online retailers for unique, hard-to-find itemshow do i get moretraffic to my website or online shops? chapter 7 thedelivery of e-commercepart 1 need to know: the past glory---the case study of kuaishubao.compart 2 further study: is two-hour delivery the future of e-commerce? canadian e-tailer gives it atrypart 3 super links :the (many) benefits of offering free shippingdrop shipping: 5 tacticsof successful retailerschapter8 customerservice of e-commercepart 1 need to know: what customers expect in the e-commerce agepart 2 further study: customer service best practices: making social media a two-way conversationpart 3 super links :7 blogging tips to increase online salesimpact of reviews onconsumer behavior附录一 参考答案附录二 电子商务常用专业术语附录三 全球知名电子商务网站示例