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  • ISBN:9787121285875
  • 装帧:暂无
  • 册数:暂无
  • 重量:暂无
  • 开本:32开
  • 页数:288
  • 出版时间:2016-05-01
  • 条形码:9787121285875 ; 978-7-121-28587-5

本书特色

本教材以旅游英语文献阅读为主要内容,适用于本专科院校的旅游管理专业学生、旅游业管理人员、旅游英语自学爱好者等。教材所选编的文章内容涵盖了旅游业的六大基本要素——餐饮、住宿、交通、观光、购物、娱乐,此外还涉及当前一些热点问题,如出境旅游等。文章全部选自*新的英文报纸杂志和英文旅游网站,语言原汁原味,内容丰富新颖,集实用性、趣味性和时代性于一体,有助于学生开阔视野,增长见识,了解旅游业的各个方面。

内容简介

本教材以旅游英语文献阅读为主要内容,适用于本专科院校的旅游管理专业学生、旅游业管理人员、旅游英语自学爱好者等。教材所选编的文章内容涵盖了旅游业的六大基本要素——餐饮、住宿、交通、观光、购物、娱乐,此外还涉及当前一些热点问题,如出境旅游等。文章全部选自*新的英文报纸杂志和英文旅游网站,语言原汁原味,内容丰富新颖,集实用性、趣味性和时代性于一体,有助于学生开阔视野,增长见识,了解旅游业的各个方面。

目录

unit 1  tourism development 1text a  china’s travel and tourism market takes off 1words and expressions 7key concepts 10notes 11exercises 11text b  tour operators gaze into their crystal balls 14words and expressions 18key concepts 20notes 20exercises 21case study  the future of the travel industry unquestionably is a connected one 24unit 2  outbound tourism 26text a  developments in china’s outbound tourism in recent years 26words and expressions 30key concepts 32notes 32exercises 34text b  chinese tourism: the good, the bad and the backlash 37words and expressions 41key concepts 42notes 43exercises 44case study  young hands drive surge in overseas travel 48unit 3  food culture 50text a  chinese food cultural profile 50words and expressions 54key concepts 56notes 57exercises 58text b  an introduction to french cuisine and dining etiquette 61words and expressions 67key concepts 69notes 69exercises 70case study  french cuisine: foodies fight to protect the term ‘restaurant’ 73unit 4  lodging industry 75text a  an overview of the hotel industry 75words and expressions 79key concepts 81notes 82exercises 83text b  four better and cheaper alternatives to hotels 86words and expressions 91key concepts 93notes 93exercises 93case study  how online review sites are affecting your hotel 97unit 5  transportation in tourism 100text a  china, a high-speed railway kingdom 100words and expressions 104key concepts 106notes 106exercises 107text b  some tips for self-driving tour in china 110words and expressions 115key concepts 117notes 118exercises 118case study  acc attended “forum on patterns & trends of china self-driving tourism” 121unit 6  development and protection of tourism resources 122text a  a case study of tourism in the uk national parks 122words and expressions 126key concepts 127notes 128exercises 129text b  sustainable tourism, responsible tourism and humane tourism 131words and expressions 136key concepts 137notes 138exercises 138case study  problems with sustainable tourism in the third world 142unit 7  ecotourism 143text a  ecotourism in india 143words and expressions 147key concepts 148notes 148exercises 149text b  human impacts on antarctica and threats to the environment 152words and expressions 155key concepts 156notes 157exercises 158case study  amazon’s biodiversity: clearing up doubts as to the benefits of ecotourism 161unit 8  tourism shopping 164text a  top shopping areas in hong kong 164words and expressions 167key concepts 168notes 169exercises 172text b  shopping habits of chinese people 175words and expressions 178key concepts 180notes 180exercises 182case study  how to claim sales tax back when leaving the united states 185unit 9  entertainment in tourism 187text a  entertainment tourism 187words and expressions 191key concepts 193notes 193exercises 195text b 198film tourism in new zealand 198words and expressions 202key concepts 204notes 204exercises 205case study  agritainment (农家乐) booms south west china villages 208?unit 10  tourism marketing 210text a  event manager—the best job in the world? 210words and expressions 214key concepts 216notes 216exercises 217text b  new york city tourism: a model for success 220words and expressions 225key concepts 226notes 226exercises 228case study  district boosts sports, culture 231unit 11  tourism human resources management 232text a  hotel human resources’ five greatest challenges 232words and expressions 236key concepts 237notes 237exercises 238text b  human resources planning for tourism in protected areas 242words and expressions 246key concepts 247notes 248exercises 248case study  who would you trust? 252unit 12  legal issues in tourism 255text a  legal advice for americans traveling abroad 255words and expressions 259key concepts 261notes 261exercises 263text b  travel with credit cards 265words and expressions 269key concepts 271notes 271exercises 273case study  travel assistance: how to prepare for an unexpected
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作者简介

马亮,黑龙江人,毕业于北京首都经济贸易大学,北京农学院学院园林学院旅游管理系系主任,中国生态协会生态旅游分会专家委员。出版教材有《观光农业导游基础》、《市场营销学》 、《旅游经济学》等。

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