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- ISBN:9787567517691
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 开本:32开
- 页数:220
- 出版时间:2016-09-01
- 条形码:9787567517691 ; 978-7-5675-1769-1
本书特色
《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要,及高职高专商务英语学生大量增加而配套合适教材匮乏,专门编写。教材吸取任务型教学理念,语言与商务并重,重在培养学生职业能力。修订版教材替换了近一半的选材,保证教材的时代感和典型性并重;根据初版教材使用情况精简内容,更符合教学实际。
内容简介
本教材初版针对新形势对技能型人才的需要,及高职高专商务英语学生大量增加而配套合适教材匮乏,专门编写。教材吸取任务型教学理念,语言与商务并重,重在培养学生职业能力。修订版教材替换了近一半的选材,保证教材的时代感和典型性并重;根据初版教材使用情况精简内容,更符合教学实际。
目录
Unit 1
Text A How the Credit CardCaptured America
Language m Use
Text B Lloyd's of London
Unit 2
Text A Magazines
Language in Use
Text B How Can You SurviveParties?
Unit 3
Text A Business Travelers
Language in Use
Text B Do You Know Where YourBrand Is?
Unit 4
Text A Influencing Bosses andMaking FriendsUnit 1 Text A How the Credit Card Captured America Language m Use Text B Lloyd's of London Unit 2 Text A Magazines Language in Use Text B How Can You Survive Parties? Unit 3 Text A Business Travelers Language in Use Text B Do You Know Where Your Brand Is? Unit 4 Text A Influencing Bosses and Making Friends Language in Use Text B Boeing vs Airbus: This Time It's War Unit 5 Text A Hands-on Help Language in Use Text B The Securities Exchange Unit 6 Text A Virtual-Relationship Oddities Language m Use Text B How to Raise Business Finance Unit 7 Text A Action Will Be Taken Language in Use Text B A Tangle of Tapes Unit 8 Text A What Are Organisational Myths? Language in Use Text B Foreign Exchange Trading Unit 9 Text A How Markets Move Space Language in Use Text B International Taxation Unit 10 Text A Against the Odds Language in Use Text B Young Dreams Unit 11 Text A McDonald's 24/7 Language in Use Text B Sales Management Unit 12 Text A Choose Optimism Language m Use Text B Understanding Hostile Customers Unit 13 Text A Reading to Make Us Glad Language m Use Text B Sharing Losses through Insurance Unit 14 Text A Waking Up Language in Use Text B Exporting and Importing of Natural Resources Appendix Selected Readings Glossary信息
Text A How the Credit CardCaptured America
Language m Use
Text B Lloyd's of London
Unit 2
Text A Magazines
Language in Use
Text B How Can You SurviveParties?
Unit 3
Text A Business Travelers
Language in Use
Text B Do You Know Where YourBrand Is?
Unit 4
Text A Influencing Bosses andMaking FriendsUnit 1 Text A How the Credit Card Captured America Language m Use Text B Lloyd's of London Unit 2 Text A Magazines Language in Use Text B How Can You Survive Parties? Unit 3 Text A Business Travelers Language in Use Text B Do You Know Where Your Brand Is? Unit 4 Text A Influencing Bosses and Making Friends Language in Use Text B Boeing vs Airbus: This Time It's War Unit 5 Text A Hands-on Help Language in Use Text B The Securities Exchange Unit 6 Text A Virtual-Relationship Oddities Language m Use Text B How to Raise Business Finance Unit 7 Text A Action Will Be Taken Language in Use Text B A Tangle of Tapes Unit 8 Text A What Are Organisational Myths? Language in Use Text B Foreign Exchange Trading Unit 9 Text A How Markets Move Space Language in Use Text B International Taxation Unit 10 Text A Against the Odds Language in Use Text B Young Dreams Unit 11 Text A McDonald's 24/7 Language in Use Text B Sales Management Unit 12 Text A Choose Optimism Language m Use Text B Understanding Hostile Customers Unit 13 Text A Reading to Make Us Glad Language m Use Text B Sharing Losses through Insurance Unit 14 Text A Waking Up Language in Use Text B Exporting and Importing of Natural Resources Appendix Selected Readings Glossary信息
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作者简介
陈雪翎,男,上海立信会计学院教授,上海市高职高专经济类专业教学指导委员会副主任,上海立信会计学院高职学院常务副院长,剑桥大学外语考试部资深培训官中国华东地区BEC 考官组组长,担任会计英语、商务英语等方面课程教学,出版多部教材及专著。
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