电子商务英语创新型教程

Chapter 1　Introduction to Electronic Commerce　1 Part　1 Lead-in　2 Part　2 Intensive Reading　3 Text　A China’s Other E-commerce Giant Follows Its Own Path　3 Text　B Major Types of E-commerce　5 Part　3 Situational Dialogue　9 Dialogue　1 Running an Online Business　10 Dialogue　2 What Kind of E-commerce Suits Our Business　11 Part　4 Extensive Reading　13 Part　5 Self-assessment Exercises: Thinking and Practice　20 Chapter　2 E-marketing　23 Part　1 Lead-in　24 Part　2 Intensive Reading　25 Text　A How to Make Your E-mail Marketing Simple, Clear and Awesome　25 Text　B What’s SEO　27 Part　3 Situational Dialogue　30 Dialogue　1 Common Types of E-marketing　30 Dialogue　2 Social Media Networks in China　32 Part　4 Extensive Reading　33 Part　5 Self-assessment Exercises: Thinking and Practice　35 Chapter　3 Electronic Payment　39 Part　1 Lead-in　40 Part　2 Intensive Reading　41 Text　A How to Use PayPal on the Google Play Store　41 Text　B How to Use Apple Pay　43 Part　3 Situational Dialogue　45 Dialogue　1 Different Types of E-payment　45 Dialogue　2 How Electronic Payment Works　46 Part　4 Extensive Reading　47 Part　5 Self-assessment Exercises: Thinking and Practice　48 Chapter　4 Logistics Management　51 Part　1 Lead-in　52 Part　2 Intensive Reading　53 Text　A Amazon and Its Own Delivery　53 Text　B Using Logistics Technology to Start a Business　55 Part　3 Situational Dialogue　57 Dialogue　1 Send a Figure Through Express Mail　57 Dialogue　2 Tracking the Mail　59 Part　4 Extensive Reading　61 Part　5 Self-assessment Exercises:Thinking and Practice　63 Chapter　5 Customer Relationship Management　65 Part　1 Lead-in　66 Part　2 Intensive Reading　67 Text　A What is Social CRM　67 Text　B How to Serve Your Social CRM in a Better Way　68 Part　3 Situational Dialogue　71 Dialogue　1 Introduce the CRM into the Company’s Management System　71 Dialogue　2 How Could I Improve the Application of CRM in Sales　72 Part　4 Extensive Reading　73 Part　5 Self-assessment Exercises:Thinking and Practice　75 Chapter　6 Cyber-attack and Internet Fraud　79 Part　1 Lead-in　80 Part　2 Intensive Reading　81 Text　A How to Prevent Cyber-attack　81 Text　B Be Cautious When Shopping Online　83 Part　3 Situational Dialogue　86 Dialogue　1 Internet Fraud　86 Dialogue　2 Hacked E-mail Account　87 Part　4 Extensive Reading　89 Part　5 Self-assessment Exercises: Thinking and Practice　92 Chapter　7 Cross-border E-commerce　95 Part　1 Lead-in　96 Part　2 Intensive Reading　97 Text　A How to Develop Overseas Customers Online　97 Text　B How Not to Be a Spammer　99 Part　3 Situational Dialogue　102 Dialogue　1 Develop Foreign Customer by Face Book　103 Dialogue　2 E-mail Direct Marketing in Foreign Trade　105 Part　4 Extensive Reading　107 Part　5 Self-assessment Exercises: Thinking and Practice　110 Chapter　8 New Trends in E-commerce　113 Part　1 Lead-in　114 Part　2 Intensive Reading　115 Text　A The Era of “Internet ” in China　115 Text　B The Era of WeChat Business　118 Part　3 Situational Dialogue　121 Dialogue　1 Shopping with Smart Phone　122 Dialogue　2 Cash Burning on E-commerce　124 Part　4 Extensive Reading　126 Part　5 Self-assessment Exercises: Thinking and Practice　131 附录1　阅读篇章译文　135 附录2　课后练习参考答案　151 附录3　2010—2014年全国自考《电子商务英语》试卷及答案　161信息