商务英语阅读:4:4

Unit 1 Business Relationship Part I Theme-Based Reading Text A Building Better Business Relationships Text B The Art of Business Relationships Through Social Media Part II Reading Skills Assessing the Author's Reliability Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 2 Business Ethics Part I Theme-Based Reading Text A Ethics at Work: Are Women Generally More Ethical than Men in the Workplace? Text B The Benefits of Corporate Social Responsibility will Move You to Act Part II Reading Skills Activating Prior Knowledge Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 3 Innovation Part I Theme-Based Reading Text A Why Is It Hard to Innovate Text B Food Shopping Online Turns to Unready Meals on Wheels Part II Reading Skills Schema Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 4 Big Ideas Part I Theme-Based Reading Text A Ideas ReinvenTED Text B How Far Can Amazon Go? Part II Reading Skills Idiomatic Language in Business English Part III Reading Practice Section A Reading Comprehension Section B Banked Gloze Unit 5 Conflict Part I Theme-Based Reading Text A Knowing about Conflict in the Workplace Text B How to Handle Conflict in the Organization Part II Reading Skills Evaluating Internet Information Part III Reading Practice Section A Reading Comprehension Section B Banked Gloze Unit 6 Pilot Free Trade Zone Part I Theme-Based Reading Text A SH PFTZ: A New Era of Opening-up and Reform in China Text B Shanghai Free Trade Zone: The Next Shenzhen? Part II Reading Skills Interpreting Visual Information Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 7 Raising Finance Part I Theme-Based Reading Text A Financing a Start-up Business: Methods of Raising Capital Text B Raising Capital: Equity vs. Debt Part II Reading Skills Visual Information: Pie/Circle charts Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 8 Big Data Part I Theme-Based Reading Text A Big Data: The Management Revolution Text B Data Scientist: The Sexiest Job of the 21st Century Part II Reading Skills Visual Information: Line Graphs Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 9 Mergers and Acquisitions Part I Theme-Based Reading Text A Basics about Mergers and Acquisitions Text B Global M&A Activity up 47% in 2014 Part II Reading Skills Visual Information : Bar Charts Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 10 Customer Servioe Part I Theme-Based Reading Text A Balancing Customer Service and Satisfaction Text B The Customer Support Hierarchy of Needs Part II Reading Skills Visual Information : Tables Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 11 The Basics of Investing Part I Theme-Based Reading Text A Why Do People Invest? Text B The Pros and Cons of the Five Basic Investments Part II Reading Skills Visual Information: Flow Charts Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Unit 12 Problem Solving Part I Theme-Based Reading Text A Problem Solving ( I ) Text B Problem Solving ( II ) Part II Reading Skills Previewing Long Material Part III Reading Practice Section A Reading Comprehension Section B Banked Cloze Vocabulary