网红经济思维模式

目 录 Net red economic thinking mode 什么是网红 ··························································································21.1.1 网红的定义 ·························································································· 2 1.1.2 网红的类型 ·························································································· 2 1.1.3 网红和传统明星的区别 ······································································· 5 1.1.4 互联网正在颠覆明星经济 ··································································· 8 1.1.5 形形色色的网络红人 ········································································ 10 1.1.6 网红发展的文化背景 ········································································ 14 1.1.7 网红发展的社会背景 ········································································ 16 1.1.8 网红背后的内容生产传播与消费机制解析 ······································ 17 1.2 解密网红历史 ····················································································191.3 网红的特征 ························································································201.4 网红为什么这么火 ·············································································221.4.1 为什么网红崛起是必然性结果 ························································· 22 1.4.2 网红为什么如此火爆 ········································································ 26 1.4.3 网红胜在持之以恒推广个人特色 ······················································ 30 1.4.4 网红火起来的背后心理因素 ····························································· 32 2.1 网红经济 ····························································································362.1.1 网红经济的定义与本质 ····································································· 36 2.1.2 网红经济的核心 ················································································ 37 2.1.3 网红经济爆发的原因 ········································································ 39 2.1.4 网红经济：海外早有先行者 ····························································· 41 2.1.5 为什么网红经济会火 ········································································ 43 2.1.6 不容忽视的网红经济 ········································································ 45 2.1.7 网红经济带来的新商业变局 ····························································· 47 2.1.8 网红经济会给哪些行业带来发展机遇 ·············································· 50 2.1.9 网红经济的现状及未来发展 ····························································· 52 2.2 粉丝经济 ····························································································532.2.1 粉丝经济的定义 ················································································ 53 2.2.2 粉丝经济的诞生 ················································································ 53 2.2.3 粉丝产业的七个方面 ········································································ 55 2.2.4 传统经济的两个时代 ········································································ 58 2.2.5 如何打造粉丝经济 ············································································ 59 2.3 社群经济 ····························································································632.3.1 什么是社群经济 ················································································ 63 2.3.2 社群经济开启一个伟大的时代 ························································· 65 2.3.3 社群经济时代的六个商业趋势 ························································· 66 2.3.4 粉丝经济与社群经济的本质区别 ······················································ 69 2.3.5 从网红看社群化营销 ········································································ 70 2.4 如何高效利用网红思维 ·····································································722.4.1 网红将是下一个风口 ········································································ 72 2.4.2 如何利用网红思维售卖产品 ····························································· 74 2.5 月入百万的网红达人 ·········································································762.5.1 网络购物平台的“网红” ································································· 77 2.5.2 “网红”新势力 ················································································ 77 2.5.3 微商和网红的区别 ············································································ 79 2.5.4 网红背后有哪些宝 ············································································ 82 2.5.5 网红赚钱赢利的十大方法 ································································· 85 3.1 2016年网红产业的四大趋势 ·····························································923.2 时势造网红 ························································································953.3 成为网红的终级秘诀 ·········································································983.3.1 谁将可能成为网红 ············································································ 98 3.3.2 成为网红**综合素质 ··································································· 102 3.3.3 如何做一个好内容 ·········································································· 105 3.3.4 如何做一个成功的网红 ··································································· 105 3.3.5 如何让粉丝对你感兴趣 ··································································· 109 3.3.6 网红蹿红的法宝 ···············································································1103.3.7 如何打造营销网红 ···········································································1153.3.8 网红如何长红 ···················································································1184.1 网络推手 ··························································································1224.1.1 什么是网络推手 ·············································································· 122 4.1.2 网络推手特征 ·················································································· 122 4.1.3 行业准则 ························································································· 122 4.1.4 行业格局 ························································································· 123 4.1.5 推广方法 ························································································· 123 4.1.6 如何成为网络推手 ·········································································· 124 4.1.7 网络推手**八大素质 ··································································· 126 4.1.8 代表人物——浪兄 ·········································································· 129 4.2 网红“孵化器”如何运营网红模式 ················································1304.2.1 什么是网红“孵化”公司 ······························································· 130 4.2.2 培育“网红模式” ·········································································· 130 4.2.3 网红“孵化器”的核心竞争力 ······················································· 1324.2.4 网红“孵化”公司如何运营网红模式 ············································ 134 4.3 如何让网红变现 ··············································································1385.1 淘宝网红 ··························································································1465.1.1 淘宝网红的发展 ·············································································· 146 5.1.2 想成为成功的淘宝网红，需要掌握这些秘诀 ································· 150 5.1.3 淘宝网红推广技巧 ·········································································· 153 5.1.4 商家如何跟淘宝达人合作 ······························································· 156 5.2 网红商业运作解密 ···········································································1595.2.1 网红的商业运作 ·············································································· 159 5.2.2 网红背后的产业链关系 ··································································· 162 5.2.3 网红的吸金大法 ·············································································· 164 5.3 如何打造网红店铺 ···········································································1685.3.1 网红买手制的购物模式 ··································································· 169 5.3.2 网红销售模式有望为品牌商打开吸引客流新渠道 ························· 169 5.3.3 网红虽然只是销售模式的转变，但有望帮助社交电商平台取代 中心电商平台 ·················································································· 171 5.4 网红与电商的结合 ···········································································1765.4.1 什么是电商及网红电商化 ······························································· 176 5.4.2 电商发展趋势 ·················································································· 177 5.4.3 运营模式 ························································································· 177 5.4.4 网红电商的运营优势 ······································································ 184 5.4.5 网红经济点燃社交电商 ··································································· 184 5.4.6 社交电商如何用好“网红思维” ···················································· 185 6.1 “国民老公”——王思聪 ·······························································1926.2 一个集美丽与才华于一身的美女——Papi酱 ··································196 6.3 “洪荒少女”——傅园慧 ·······························································2076.4 宠物爱好者——回忆专用小马甲 ····················································2106.5 喜剧导演——叫兽易小星 ·······························································2136.6 内地女模——张大奕 ·······································································217