讲好故事做好案例-案例开发方法.工具及应用指导

**章 案例教学——讲故事的力量···················································· 1 一、《西游记》是佛陀教育的案例················································ 2 二、三分钟了解“案例教学”···················································· 7 三、企业教学因“案例”而高效················································ 10 四、案例故事的价值是启发思考················································ 18 五、将案例转化为商业价值······················································ 24 第二章 企业案例开发··································································· 33 一、走近“企业案例”··························································· 34 二、案例开发流程································································· 40 三、案例撰写主流模式··························································· 59 四、案例首先是好故事··························································· 78 第三章 实施案例教学··································································· 99 一、案例教学方法论····························································· 100 二、“四疑四学”模式的场景应用············································· 107 第四章 让企业拥有“奔腾的心”··················································· 133 一、变革与创新的源动力······················································· 134 二、使企业文化保持“生动”·················································· 139 附录A 案例教学的理论基础························································· 152 附录B 学习中的知识转化机制······················································ 157 附录C 绩效主义毁了索尼···························································· 163 参考文献·················································································· 176