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  • ISBN:9787566316868
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:32开
  • 页数:175页
  • 出版时间:2017-06-01
  • 条形码:9787566316868 ; 978-7-5663-1686-8

本书特色

本书从跨文化视角结合本土化元素分门别类地讲解了在国际商务交流过程中需要注意的礼仪规范。教材的主导思路和创新在于理论实践相结合,配以阅读、口语讨论等形式的练习,别是实际案例的分析进一步体现了教材的实际应用性。

内容简介

本书从跨文化视角结合本土化元素分门别类地讲解了在国际商务交流过程中需要注意的礼仪规范。教材的主导思路和创新在于理论实践相结合,配以阅读、口语讨论等形式的练习,别是实际案例的分析进一步体现了教材的实际应用性。

目录

Chapter One Introduction to International Business Etiquette Part One General Introduction Part Two General Principles and Challenges of International Business Etiquette Part Three Case Study Chapter Two Greeting Etiquette Part One General Rules Part Two Cross-cultural Perspective Part Three Case Study Chapter Three Dressing Etiquette Part One General Rules Part Two Cross-cultural Perspective Part Three Case Study Chapter Four Office Etiquette Part One General Rules Part Two Cross-cultural Perspective Part Three Case Study Chapter Five Business Reception Etiquette Part One General Rules Part Two Cross-cultural Perspective Part Three Case Study Chapter Six Gift Giving Etiquette Part One General Rules Part Two Cross-cultural Perspective Part Three Case Study Chapter Seven Communication Etiquette Part One General Rules Part Two Cross-cultural Perspective Part Three Case Study Chapter Eight Meeting Etiquette Part One General Rules Part Two Cross-culturaI Perspective Part Three Case Study Chapter Nine Dining Etiquette Part One General Rules Part Two Cross-culturaI Perspective Part Three Case Study Chapter Ten Religion and Etiquette Part One General Rules Part Two Cross-culturaI Perspective Part Three Case Study References
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