商务英语阅读-(第4册)

Unit 1 Business Communication Text A Understanding How Culture Affects Communication Text B Communication at the Workplace Chinese and International Culture Tour Case Study Unit 2 Business Negotiation Text A Tactics for Successful Business Negotiations Text B Global Negotiation Preparation Chinese and International Culture Tour Case Study Unit 3 Takeovers and Mergers Text A How Mergers and Acquisitions Can Affect a Company Text B China's Haier to Buy GE Appliance Business for $5.4 Billion Chinese and International Culture Tour Case Study Unit 4 Finance and Banking Text A Branches Fall as Banking Goes Digital Text B In Fintech, China Shows the Way Chinese and International Culture Tour Case Study Unit 5 Stocks and Bonds Text A The Danger of a Crash Landing in High-flying Stocks, Bonds and Property Text B Connecting China's Stock Markets to the World Chinese and International Culture Tour Case Study Unit 6 E-commerce Text A Alibaba: Can a Chinese E-Commerce Company Save the American Dream? Text B Uber Slayer: How China's Didi Beat the Ride-Hailing Superpower Chinese and International Culture Tour Case Study Unit 7 Risk Management Text A Simple Ethics Rules for Better Risk Management Text B Baidu Hits the Reset Button after Cleaning Up Online Advertising Chinese and International Culture Tour Case Study Unit 8 Corporate Culture Text A Six Components of a Great Corporate Culture Text B How Airbnb Is Building Its Culture Through Belonging Chinese and International Culture Tour Case Study Unit 9 Green Economy Text A Clean Energy: Let the Sun Shine Text B Technologies That Can Save the Environment Chinese and International Culture Tour Case Study Unit 10 China's Economy and the World Text A China's Economy Is Leading the World Text B The World's Top Economy: The US vs. China in Five Charts Chinese and International Culture Tour Case Study? Appendix Glossary