剑桥标准商务英语教程-第2版-中级.教师用书

Introduction /4 Acknowledgements /6 Unit notes with exam references and answer keys Company profiles Human resources Unit 1 Staff development and training /7 Unit 2 Job descriptions and job satisfaction /10 Unit 3 Getting the right job /13 Unit 4 Making contact /17 Grammar workshop 1/19 Marketing Unit 5 Breaking into the market /20 Unit 6 Launching a product /23 Unit 7 A stand at a trade fair /26 Unit 8 Being persuasive /29 Grammar workshop 2/32 Entrepreneurship Unit 9 Starting a business /33 Unit 10 Financing a start-up /36 Unit 11 Expanding into Europe /39 Unit 12 Presenting your business idea /42 Grammar workshop 3/44 Business abroad Unit 13 Arranging business travel /45 Unit 14 Business conference /48 Unit 15 Business meetings /51 Unit 16 Spending the sales budget /54 Grammar workshop 4/56 Change Unit 17 Social media and business /57 Unit 18 Business and the environment /60 Unit 19 A staff survey /63 Unit 20 Offshoring and outsourcing /66 Grammar workshop 5/68 Customer relations Unit 21 Customer satisfaction and loyalty /69 Unit 22 Communication with customers /72 Unit 23 Corresponding with customers /74 Unit 24 Business across cultures /77 Grammar workshop 6/79 Writing reference answer key /80 Exam skills and exam practice answer keys Business Vantage /82 Photocopiable activities and case studies Teacher’s notes and answer keys /86 Unit 1 Activity: The training budget /102 Unit 2 Activity: Responsibilities and relationships at work /102 Unit 3 Activity: Management culture /104 Unit 4 Activity: Body language in interviews /105 Unit 4 Case study: Hello Holidays /107 Unit 5 Activity: Cool hunters /111 Unit 6 Activity: Publicity stunts /113 Unit 6 Case study: MyOfficeChef/115 Unit 7 Activity: Location, location, location: which stand is best? /118 Unit 8 Activity: Quiz: Are you a good negotiator? /120 Unit 9 Activity: A letter to a franchiser /122 Unit 10 Activity: Business start-up game /123 Unit 11 Activity: Location bingo /125 Unit 11 Case study: Finding a new office /128 Unit 12 Activity: Handling questions in presentations /133 Unit 13 Activity: Intercultural advice /134 Unit 14 Activity: Networking /135 Unit 14 Case study: Conference Centre /138 Unit 15 Activity: Speeding up meetings /141 Unit 15 Case study: Agrodist /143 Unit 16 Activity: Business travel game /145 Unit 17 Activity: Traditional marketing vs. social media marketing /147 Unit 18 Activity: Greening the office /149 Unit 19 Activity: Managing change /150 Unit 19 Case study: Fendara SL /151 Unit 20 Activity: Outsourcing survey /153 Unit 21 Activity: Good customer service? /154 Unit 22 Activity: Designing a customer communication competition /156 Unit 23 Activity: An email of apology /157 Unit 24 Activity: Business gurus game /159