×
国际商务礼仪-英文版

国际商务礼仪-英文版

1星价 ¥24.0 (4.9折)
2星价¥24.0 定价¥49.0

温馨提示:5折以下图书主要为出版社尾货,大部分为全新(有塑封/无塑封),个别图书品相8-9成新、切口有划线标记、光盘等附件不全详细品相说明>>

暂无评论
图文详情
  • ISBN:9787302505938
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:217
  • 出版时间:2018-07-01
  • 条形码:9787302505938 ; 978-7-302-50593-8

本书特色

《国际商务礼仪(英文版)》系统地、全面地介绍了当今国际商务交往中必须具备的礼仪知识。本书以原版英文素材为基础进行改编,通过案例教学、核心词汇讲解、对话练习等模块的学习,提高学生的英语语言应用能力,培养他们的基本商务礼仪素养,锻炼他们的跨文化沟通能力,能帮助他们在未来的商务活动中取得成功。

内容简介

随着经济全球化的发展,国际商务合作越来越频繁,恰当得体的商务礼仪是确保商务活动顺利进行的重要一环。因此,国际商务礼仪也成为商务相关专业学生的必修课。本书吸收了国际商务礼仪理论和实践成果,从商务礼仪概要、商务形象礼仪、商务办公礼仪、商务通讯礼仪、商务谈判礼仪、商务休闲礼仪、跨文化商务礼仪、工作申请及面试礼仪八个方面,介绍了国际商务活动中的基本礼仪常识;选材新颖、语言地道、配套资源齐全,具有很强的实用性,既可以作为商务英语、翻译、国际商务、国际贸易等商务相关专业的教材,也可以供政府、企业相关部门的商务培训所用。

目录

Unit 1 Fundamentals of Business Etiquette 1

Lead-in .2

Reading .3

Text: Essentials of Business Etiquette .3

Business Etiquette Tips: Protocol of Introducing People 19

Situational Dialogue on Introduction Etiquette for First Meeting 20

Exercises 21

Business Etiquette Self-test .24

Unit 2 Business Image Etiquette 27

Lead-in 28

Reading .29

Text: Projecting a Trustworthy Business Image 29

Business Etiquette Tips: Protocol of Exchanging Business Card .47

Situational Dialogue on Image Etiquette for Dress Codes 48

Exercises 49

Business Image Etiquette Self-test 52

Contents

iv

国际商务礼仪(英文版)

Unit 3 Business Office Etiquette 55

Lead-in 56

Reading .57

Text: Overview of Offi ce Etiquette .57

Business Etiquette Tips: Small Talk 77

Situational Dialogue on Offi ce Elevator Etiquette 78

Exercises 79

Business Offi ce Etiquette Self-test 82

Unit 4 Business Telecommunication Etiquette . 85

Lead-in 86

Reading .87

Text: Business Telecommunication Etiquette .87

Business Etiquette Tips: Creating Proper Business E-mail Signatures .102

Situational Dialogue on Taking a Message .103

Exercises 104

Business Telecommunication Etiquette Self-test 107

Unit 5 Business Negotiating Etiquette . 109

Lead-in 110

Reading . 111

Text: Business Negotiating Etiquette 111

Business Etiquette Tips: Serving Food at a Negotiation Meeting .127

Situational Dialogue on Price Negotiation 128

Exercises 129

Business Negotiating Etiquette Self-test .131

v

Contents

Unit 6 Business Leisure Etiquette 135

Lead-in 136

Reading .137

Text: Overview of Leisure Etiquette .137

Business Etiquette Tips: Museum Etiquette 154

Situational Dialogue on Airport Etiquette .155

Exercises 155

Business Leisure Etiquette Self-test 158

Unit 7 Cross-cultural Business Etiquette .161

Lead-in 162

Reading .163

Text: Overview of Cross-cultural Business Etiquette .163

Business Etiquette Tips: Gift Giving .185

Situational Dialogue on Giving and Receiving Gifts 186

Exercises 187

Cross-cultural Business Etiquette Self-test .189

Unit 8 Job Application and Interview Etiquette .191

Lead-in 192

Reading .193

Text: Job Application and Interview Etiquette 193

Business Etiquette Tips: Golden Rules in a Job Interview 211

Situational Dialogue on Interview Etiquette .212

Exercises 213

Interview Etiquette Self-test .215

References .217


展开全部

预估到手价 ×

预估到手价是按参与促销活动、以最优惠的购买方案计算出的价格(不含优惠券部分),仅供参考,未必等同于实际到手价。

确定
快速
导航