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高级商务写作-剑桥商务英语沟通技能

高级商务写作-剑桥商务英语沟通技能

1星价 ¥44.6 (8.1折)
2星价¥44.6 定价¥55.0
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  • ISBN:9787100159777
  • 装帧:80g胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:100
  • 出版时间:2019-03-01
  • 条形码:9787100159777 ; 978-7-100-15977-7

本书特色

“剑桥商务英语沟通技能”系列丛书是一套从剑桥大学出版社引进的英文影印丛书。共四种,分别是《国际商务谈判》《高级商务写作》《跨文化商务沟通》《演讲与展示》。其中写作、演讲、谈判是三项传统的沟通技能,随着全球化的不断发展,不同文化间的沟通差异是当今国际商务环境中备受瞩目的新亮点。

内容简介

《剑桥商务英语沟通技能:高级商务写作》这本书几乎覆盖商务写作的所有方面——邮件、信函和报告。内容主要集中在沟通技能及写作大纲。书后附的CD再现了真实的商务人士如何会面,以及电话沟通。书后附有练习答案和录音脚本。

目录

Getting ready to write for impact 1 Introductions,requests,enqui ries A Introduce you rself in emails and Ietters B Enquiries and requests in emails and letters 2 Notes and minutes A Note—taking skills B Meeting minutes 3 lnvitations and Ietters A Write.accept and decline invitations B Formats for business Ietters 4 Preparing a report A Analyse what makes a report effective B Making notes for a report 5 Making your case in a report A The Introduction B Present information and describe data 6 Getting the tone right A Ensu re the style is right B Apologise and thank in emails and letters Case study 1:Kompleet Solutions 7 Making and responding to complaints A Make complaints B Handle complaints 8 The body of the report A Link your ideas and build effective pa ragraphs B Think about the reader 9 Negotiating in writing A Negotiate via email;cOnfirm ag reement B Structure negotiating emails 10 The report concluded A The Conclusions section B The Recommendations section 11 Making arrangements by email A Set up meetings;confirm and change arrangements B Check understanding;cla rify meaning 12 Finishing a report A Write an Executive summarv B Edit and check your writing Case study 2:ADC Audio scripts Answer key AdditionaI materials Extended writing tasks Extended writing tasks:Model answers Acknowledqements
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作者简介

蒂姆·班克斯在希腊、埃及、捷克、越南和泰国这些国家从事了20多年的英语教学工作。他目前在肯尼亚的英国文化委员会工作。他在课程材料的开发方面有着丰富的经验,并对课程的设计和营销有着浓厚的兴趣。

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