商务英语阅读文选

Unit 1 A Country's Business Strategies
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Japan Needs Immigrants， but Do Immigrants Need Japan?
Text B Thailand's Economic Growth Strategy Focuses on Small Business
Part III Supplementary Reading （Reconnecting Cuba）

Unit 2 Marketing
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Man Who Got Swagger Back for Aston Martin Is Ready for Long Game
Text B Your Guide to Today's Online Marketing
Part III Supplementary Reading （Have Marketers Made Us Fat?）

Unit 3 International Investment
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Global Companies in Retreat
Text B Is It Worth It?
Part III Supplementary Reading （The Good， the Bad and the Ugly）

Unit 4 International Logistics
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Global Logistics——Thinking Outside the Box
Text B Delivering the Goods
Part III Supplementary Reading Forgotten Journeys）

Unit 5 Business Culture
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Briefing Amazon
Text B Upstarts on Top： How OPPO and Vivo Are Beating Apple， Xiaomi and the Gang
Part III Supplementary Reading （Jiopolitics）

Unit 6 E-commerce
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Fintech in China
Text B Indian E-commerce： Delayed Delivery
Part III Supplementary Reading （China's Internet Giants）

Unit 7 Tourism and the Hotel Industry
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Islam's Holiest， Most Expensive Trips to Mecca Draw Controversy
over Luxury Hotels
Text B The Hotel Industry in the
United Kingdom
Part III Supplementary Reading （Voguish and Trendy Hotels）

Unit 8 Housing Market
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Popping Property Bubbles——Choosing the Right Pin
Text B Property in Sweden Home Is Where the Heartache Is
Part III Supplementary Reading （The Effects of America's Worst Property
Crash Go Very Wide）

Unit 9 Era of Big Data
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Why Big Data Has Some Big Problems When It Comes to Public
Policy
Text B \" Big Data\" from Social Media， Elsewhere Online Take Trend-
Watching to New Level
Part III Supplementary Reading （Why Big Data Might Be More About
Automation Than Insights）

Unit 10 Social Media
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Facebook and Democracy： The Antisocial Network
Text B The Upstarts' Impact： Yes to a Free Online Press
Part III Supplementary Reading （Facebook Unfriended）

Unit 11 Work in the Future
Part I Pre-Reading Questions
Part II Extensive Reading
Text A If Companies Had No Employees
Text B AI-Spy
Part III Supplementary Reading （Will Smarter Machines Cause Mass Unemployment?）

Unit 12 Private Equity
Part I Pre-Reading Questions
Part II Extensive Reading
Text A The Barbarian Establishment
Text B Private Equity： Barbarians Grow Up
Part III Supplementary Reading （The $ 100 Billion Bet）

Unit 13 Biockchain
Part I Pre-Reading Questions
Part II Extensive Reading
Text A The Long Arm of the List
Text B Beyond the Hype
Part III Supplementary Reading （Pulp Friction）

Unit 14 Tax
Part I Pre-Reading Questions
Part U Extensive Reading
Text A Repub]ican Tax Plans
Text B Britain's Tax Code Spaghetti Junction
Part III Supplementary Reading （Corporate Taxation——The e 13 Billion Bite）

Unit 15 High Technology
Part I Pre-Reading Questions
Part II Extensive Reading
Text A Printed Electronics
Text B Self-driving Cars
Part III Supplementary Reading （The Future of Television）