旅游消费者行为(第2版)

●章旅游消费者行为学的基本问题
Chapter 1The Basic Problems of Tourism Consumer Behavior节旅游消费者行为学的研究对象与内容/1
The Research Object and Content of Tourism Consumer Behavior第二节旅游消费者行为学的理论来源与研究方法/8
The Theoretical Sources and Research Methods of Tourism Consumer Behavior第三节旅游消费者行为学的发展历史/12
The History of Tourism Consumer Behavior 20
第二章旅游消费者行为学的基本理论
Chapter 2The Basic Theory of Tourism Consumer Behavior节旅游购买行为理论/20
The Theory of Travel Buying Behavior第二节旅游消费者行为模式/25
Tourism Consumer Behavior Model第三节有限理性理论/29
The Theory of Bounded Rationality第四节旅游者二元行为理论/31
The Theory of Tourist Dualistic Behavior第五节环城游憩行为理论/38
The Theory of Recreational Behavior around the City 45
第三章动机与旅游消费者行为
Chapter 3Motivation and Tourism Consumer Behavior节需要与动机/45
Need and Motivation第二节旅游需要与旅游动机/49
Tourism Need and Tourism Motivation第三节旅游消费者动机的经典理论/55
The Classical Theory of Tourism Consumer Motivation 62
第四章感知与旅游消费者行为
Chapter 4Perception and Tourism Consumer Behavior节感知过程/62
Perception Process第二节旅游感知的影响因素/67
Influencing Factors of Tourism Perception第三节旅游者对旅游条件的感知/71
Tourists' Perceptions of Tourism Conditions目录 79
第五章学习与旅游消费者行为
Chapter 5Learning and Tourism Consumer Behavior节学习概述/79
An Overview of Learning第二节旅游消费者学习的内容与途径/85
Contents and Approaches of Tourism Consumers' Learning 91
第六章态度与旅游消费者行为
Chapter 6Attitude and Tourism Consumer Behavior节旅游消费者态度概述/91
A Overview of Tourism Consumers' Attitudes第二节旅游消费者态度与旅游行为/97
Tourism Consumer Attitude and Tourism Behavior第三节旅游消费者态度的形成与改变/100
The Formation and Change of Tourist Consumers' Attitude 109
第七章个性与旅游消费者行为
Chapter 7Personality and Tourism Consumer Behavior节个性的形成/109
The Formation of Personality第二节个性特征与旅游消费者行为/113
Personality Characteristics and Tourism Consumer Behavior第三节个性结构与旅游消费者行为/119
Personality Structure and Tourism Consumer Behavior第四节旅游消费者个性测量和实践运用/121
Measurement and Practical Application of Tourism Consumes 128
第八章社会群体与旅游消费者行为
Chapter 8So Group and Tourism Consumer Behavior节社会群体概述/128
A Overview of So Group第二节参照群体与旅游消费者行为/131
Reference Group and Tourism Consumer Behavior第三节家庭与旅游消费者行为/134
Family and Tourism Consumer Behavior第四节社会阶层与旅游消费者行为/140
So Stratum and Tourism Consumer Behavior 148
第九章文化因素与旅游消费者行为
Chapter 9Culture and Tourism Consumer Behavior节文化概述/148
A Overview of Culture第二节文化差异与价值观/151
Cultural Differences and Cultural Values第三节中国传统文化与旅游消费者行为/157
Chinese Traditional Culture and Tourism Consumer Behavior 167
第十章营销组合与旅游消费者行为
Chapter 10Marketing Mix and Tourism Consumer Behavior节产品与旅游消费者行为/167
Product and Tourism Consumer Behavior第二节价格与旅游消费者行为/175
Price and Tourism Consumer Behavior第三节渠道与旅游消费者行为/179
Channel and Tourism Consumer Behavior第四节促销与旅游消费者行为/186
Promotion and Tourism Consumer Behavior 196
第十一章旅游决策
Chapter 11Tourism Decisionmaking节旅游决策概述/196
A Overview of Tourism Decisionmaking第二节旅游消费者对目的地的选择/202
Tourism Consumers' Choice of Destinations 212
第十二章旅游体验
Chapter 12Tourism Experience节旅游体验概述/212
A Overview of Tourism Experience第二节旅游体验的质量与真实性/217
The Quality and Authenticity of Tourism Experience第三节旅游体验营销/224
Tourism Experience Marketing 254
第十三章旅游消费者的购后行为
Chapter 13Postpurchase Behavior of Tourism Consumer节旅游消费者满意度/254
Tourism Consumer Satisfaction第二节旅游消费者忠诚度/241
Tourism Consumer Loyalty第三节旅游消费者的抱怨/246
Tourism Consumer Complaints 253
第十四章旅游消费者行为比较
Chapter 14The Comparison of Tourism Consumer Behavior节旅游消费者行为跨年龄比较/253
A CrossAge Comparison of Tourism Consumer Behavior第二节旅游消费者行为跨性别比较/257
A CrossGender Comparison of Tourism Consumer Behavior第三节旅游消费者行为跨文化比较/259
A CrossCultural Comparison of Tourism Consumer Behavior 265
参考文献
References