大学生创业思维与实践

**章　创业概述..........................................................................................................1 **节　创业的内涵与要素 .........................................................................2 第二节　创业的过程与机会 .........................................................................9 第三节　创业的发展趋势 ...........................................................................24第二章　创业政策与服务............................................................................................33 **节　大学生创业的政策框架 ...............................................................34 第二节　大学生创业服务模式 ...................................................................41 第三节　知识经济下的创业环境 ...............................................................51第三章　创业素养........................................................................................................57 **节　创业素养的内涵 ...........................................................................58 第二节　创业素养与创业实践 ...................................................................66 第三节　创业素养发展途径 .......................................................................76第四章　创业决策模式................................................................................................87 **节　创业决策的内涵 ...........................................................................88 第二节　创业决策的影响因素 ...................................................................96 第三节　创业决策模式 .............................................................................107第五章　创业模式...................................................................................................... 115 **节　自主创业模式 ............................................................................. 116 第二节　公司内创业模式 .........................................................................123 第三节　人力资本出资创业模式 .............................................................138第六章　创业资源与融资选择..................................................................................143 **节　创业资源 .....................................................................................144 第二节　创业融资 .....................................................................................151 第三节　创业融资谈判 .............................................................................160第七章　创业企业管理..............................................................................................169 **节　创业企业生存管理 .....................................................................170 第二节　创业企业成长期管理 .................................................................179 第三节　创业企业财务管理 .....................................................................191第八章　创业风险控制..............................................................................................205 **节　创业风险的内涵 .........................................................................206 第二节　创业风险识别 .............................................................................213 第三节　创业风险应对策略 .....................................................................224参考文献......................................................................................................................230