外贸英语函电:商务英语应用文写作(学生用书)(第6版)

Unit 1 Basic Knowledge of Business Correspondence Writing
Ⅰ Form and Structure of Business Letters
1． Form
2． Structure
3． Addressing Envelopes
Ⅱ Writing Principles of Business Letters
1． Courtesy
2． Consideration
3． Completeness
4． Clarity
5． Conciseness
6． Concreteness
7． Correctness
Ⅲ The Layout of Fax and Email Message
1． Fax
2． E-mail
Exercises

Unit 2 Establishing Business Relations & Inquiring Credit Reference
I Letters for Establishing Business Relations
1． Importer Writes to Exporter
2． Self Introduction by Exporter
3． Exporter Writes to Importer
4． Self-Introduction by Manufacturer
5． Manufacturer Writes to Importer
Ⅱ Inquiring Credit Reference
1． Letter Referring to a Bank Reference
2． Reply to the Above
Ⅲ Supplement： Some Useful Sentences on Establishing Business Relations & Inquiring Credh Reference
Exercises

Unit 3 Enquiries and Replies
I The Letters of Enquiries and Replies
1． General Enquiry and Reply
……

Unit 4 Quotations， Sales Letters， Firm Offers & Counter Offers
Unit 5 Orders， Acceptances and Rejections
Unit 6 Sales Confirmation and Purchase Contract
Unit 7 Payment
Unit 8 Transport and Insurance
Unit 9 Complaint， Claim and Settlement
Unit 10 Case Study
Unit 11 Letter of Intent， Agreements and Contracts
Unit 12 Invitation for Bids， Bid， Notice of Award
Unit 13 Social Contact Correspondences