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- ISBN:9787560656458
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:26cm
- 页数:173页
- 出版时间:2020-05-01
- 条形码:9787560656458 ; 978-7-5606-5645-8
内容简介
本书以学生毕业求职进入职场经历的工作流程为主线设计职场英语实训项目,包括求职就业、日常办公、商务出差、来访接待、产品销售和客户服务六大模块。内容涵盖招聘广告、个人简历、自我介绍、求职面试、商务预约、商务名片、部门介绍、商务预订、广播信息和标识、交通旅行、日程安排、商务邀请、迎接客人、款待客人、市场调研、产品介绍、营销策略、公司政策、售后服务和投诉索赔等20个职场口头和书面能力实训单元环节。每个单元环节均由“I Prepare”“I Try”“I Learn”“I Produce”和“I Evaluate”5个部分组成,帮助学生在认识准备、尝试产出、针对性学习、完成产出并自我评价的过程中学习掌握职场口头和书面交际英语。书后附有听力文本,方便学生自我检查和学习。 本书可供高职高专学生课堂教学和课外练习使用,也可供广大英语爱好者学习参考。
目录
Module One Job Hunting 1
Unit 1 Job Advertisement 2
I Prepare 2
I Try 2
I Learn 4
I Produce 9
I Evaluate 10
Unit 2 Resume 10
I Prepare 10
I Try 10
I learn 12
I Produce 18
I Evaluate 18
Unit 3 Self-Introduction 18
I Prepare 18
I Try 18
I Learn 19
I Produce 25
I Evaluate 26
Unit 4 Job Interview 26
I Prepare 26
I Try 26
I Learn 28
I Produce 36
I Evaluate 37
Module Two Office Routine 38
Unit 5 Making an Appointment 39
I Prepare 39
I Try 39
I Learn 40
I Produce 46
I Evaluate 46
Unit 6 Business Card 47
I Prepare 47
I Try 47
I Learn 48
I Produce 53
I Evaluate 53
Unit 7 Departments Introduction 54
I Prepare 54
I Try 54
I Learn 55
I Produce 59
I Evaluate 59
Module Three Business Travel 60
Unit 8 Making a Reservation 61
I Prepare 61
I Try 61
I Learn 62
I Produce 67
I Evaluate 67
Unit 9 Broadcast Messages and Signs 68
I Prepare 68
I Try 68
I Learn 68
I Produce 73
I Evaluate 73
Unit 10 Transportation 74
I Prepare 74
I Try 74
I Learn 75
I Produce 79
I Evaluate 80
Module Four Business Reception 81
Unit 11 Agenda 82
I Prepare 82
I Try 82
I Learn 84
I Produce 89
I Evaluate 89
Unit 12 Making an Invitation 89
I Prepare 89
I Try 90
I Learn 91
I Produce 96
I Evaluate 96
Unit 13 Picking up Clients 96
I Prepare 96
I Try 97
I Learn 98
I Produce 103
I Evaluate 104
Unit 14 Entertaining Clients 104
I Prepare 104
I Try 104
I Learn 106
I Produce 111
I Evaluate 111
Module Five Products Selling 112
Unit 15 Market Research 113
I Prepare 113
I Try 113
I Learn 115
I Produce 120
I Evaluate 121
Unit 16 Product Introduction 121
I Prepare 121
I Try 121
I Learn 122
I Produce 128
I Evaluate 129
Unit 17 Marketing Strategy 129
I Prepare 129
I Try 129
I Learn 131
I Produce 138
I Evaluate 138
Module Six Customer Care 139
Unit 18 Company's Policy 140
I Prepare 140
I Try 140
I Learn 141
I Produce 146
I Evaluate 147
Unit 19 After-sales Service 147
I Prepare 147
I Try 147
I Learn 148
I Produce 154
I Evaluate 154
Unit 20 Letter of ?Complaint 155
I Prepare 155
I Try 155
I Learn 156
I Produce 161
I Evaluate 162
Appendix Scripts 163
参考文献 173
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