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- ISBN:9787030653093
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:其他
- 页数:112
- 出版时间:2020-06-01
- 条形码:9787030653093 ; 978-7-03-065309-3
内容简介
本书是新闻与传播学科网络与新媒体专业学生专业英语课教材。本书共分为四个部分、16个单元。主要涵盖了网络与新媒体专业的学生在今后的学习和工作过程中涉及较多的四个主题:网络与新媒体科技、跨文化传播、经济与政治、经典传播理论。所选原始材料的体例以新闻为主,辅以网络与新媒体前沿著作选读、新闻与传播经典著作选读。在每一部分均伴有试听链接以提高学生的听说读写的综合能力。同时还在每一个主题部分加入了适当的背景介绍和相关材料以拓展学生的视野。
目录
CONTENTS
前言
Chapter 1 Trends of New Media and Network Society 1
Passage 1 Samsung Unveils New Galaxy of Smartphone 2
Passage 2 Americans Don’t Live in Information Cocoons 6
Passage 3 Apps Spearhead Google’s Battle with Apple 8
Passage 4 A Self-Driving Uber Car Hit and Killed a Woman in the First-Known Autonomous-Vehicle Death 12
Passage 5 Disinformation Campaigns Are Distorting Global News 17
Chapter 2 Interview and Public Speaking in English 21
Passage 1 Tips forBroadcast Interviews 22
Passage 2 Becoming a Good Public Speaker 25
Chapter 3 Culture, Sports and Society 43
Passage 1 Our Armageddon 44
Passage 2 2018 Olympics Open 46
Passage 3 A Yearin a Word: Populism 52
Passage 4 Spring Festival 59
Passage 5 MyMobile, the Parasite 63
Chapter 4 Economics and Politics 67
Passage 1 Uber Losing More Than $1 Billion a Year in China 68
Passage 2 Facebook’s Future:A NewYahoo? 70
Passage 3 Regular Press Conference on May 17th, 2019 74
Passage 4 US, UK and France Discuss the Gas Response 79
Passage 5 MuhtarKent: Bottling Coca-Cola’sSecrets forSuccess 83 Chapter 5 Reading Classics 87
Passage 1 Mass Communication Theory 88
Passage 2 Lies Spread Faster Than the Truth 103
前言
Chapter 1 Trends of New Media and Network Society 1
Passage 1 Samsung Unveils New Galaxy of Smartphone 2
Passage 2 Americans Don’t Live in Information Cocoons 6
Passage 3 Apps Spearhead Google’s Battle with Apple 8
Passage 4 A Self-Driving Uber Car Hit and Killed a Woman in the First-Known Autonomous-Vehicle Death 12
Passage 5 Disinformation Campaigns Are Distorting Global News 17
Chapter 2 Interview and Public Speaking in English 21
Passage 1 Tips forBroadcast Interviews 22
Passage 2 Becoming a Good Public Speaker 25
Chapter 3 Culture, Sports and Society 43
Passage 1 Our Armageddon 44
Passage 2 2018 Olympics Open 46
Passage 3 A Yearin a Word: Populism 52
Passage 4 Spring Festival 59
Passage 5 MyMobile, the Parasite 63
Chapter 4 Economics and Politics 67
Passage 1 Uber Losing More Than $1 Billion a Year in China 68
Passage 2 Facebook’s Future:A NewYahoo? 70
Passage 3 Regular Press Conference on May 17th, 2019 74
Passage 4 US, UK and France Discuss the Gas Response 79
Passage 5 MuhtarKent: Bottling Coca-Cola’sSecrets forSuccess 83 Chapter 5 Reading Classics 87
Passage 1 Mass Communication Theory 88
Passage 2 Lies Spread Faster Than the Truth 103
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