商务英语阅读(上册)/祁世明易明勇

Unit 1 Internet Text A How 5G Will Impact Global Industries.the Economy and You Text B Facebook Wants to Bring the Internet to 5Billion-But Can It Unit 2 Advertising Text A A Reality Check on Advertising Relevancy and Personalization Tlext B Truth in Advertising：Achieving Transparency with Media Rebates to Fuel Growth Unit 3 E-commerce Text A 7 Priceless E-commerce Tips for Small Businesses Text B OceanX and the E-commerce Subscription Wave Unit 4 Public Relations Text A International Public Relations Practice Text B A Tangled Web—The“Truth”About PR Ethics Unit 5 Media TextA New Media，New Technology，New Ideas or New Headaches Text B How the Social-networking Giant Has Changed America Unit 6 Brand Text A What Makes Brands Great Text B Levi's:Below the Comfort Zone Unit 7 C orp orate Culture Text A Diversity in Corporate Culture Starts with Inclusion Text B 11 Tips for Building a Solid Company Culture with In-house and Remote Employees Unit 8 Busine s s Etiquette Text A How to Use Electronic Communication to Turn Prospects into Clients Text B Top 10 Business E-mail Etiquette Basics You Need to Know Unit 9 Cross.cultural Communicatior Text A High-context vs.Low-context Communication Text B Geert Hofstede'S CiJilLJral Dimensions Unit 10 Merger and Ac quisition TextA How to Prevent Business Break-ups—or End Them Amicably r Text B One R.eason Mergers Fail：The Two Cultures Aren't Compatible Unit 11 International Trade TextA Free Trade VS.Protectionism Text B SlowbaIizalion：The Future of Global Commerce Unit 12 The Belt and Road Text A BRI，a New Engine for World Economy Text B Belt and Road Initiative Brings New Opportunities to Africa