旅游管理原理与方法

**章旅游管理的概念框架
Chapter 1Conceptual framework of tourism management**节旅游管理的概念定位/1
Concept orientation of tourism management第二节旅游管理的学科性质/5
Disciplinary characteristic of tourism management第三节旅游管理的学科体系/8
Disciplinary system of tourism management第四节旅游管理的研究方法/10
Research method of tourism management
19
第二章旅游管理的理论基础
Chapter 2Theoretical basis of tourism management**节旅游管理的思想基础/19
Ideological basis of tourism management第二节旅游管理的学科基础/24
Discipline basis of tourism management第三节旅游管理的学理基础/33
Academic foundation of tourism management
51
第三章旅游的流程化管理
Chapter 3Process management of tourism**节基于价值链的旅游管理/51
Tourism management based on value chain第二节旅游业流程的模块管理/58
Module management of tourism process第三节旅游流程型组织的管理/71
Management of tourism process organization第四节旅游企业业务流程再造/73
Business process reengineering of tourism enterprise目录
80
第四章旅游的标准化管理
Chapter 4Standardized management of tourism**节基于标准化的旅游管理/80
Tourism management based on standardization第二节旅游业标准化管理体系/85
Standardization management system of tourism industry第三节旅游企业标准化管理体系/89
Standardization management system of tourism enterprise第四节旅游业的服务质量管理/92
Service quality management of tourism industry
100
第五章旅游的信息化管理
Chapter 5Information management of tourism**节基于信息技术的旅游管理/100
Tourism management based on information technology第二节旅游业信息化的实现技术/106
The realization technology of tourism informatization第三节旅游业信息化的系统管理/114
System management of tourism informatization
123
第六章旅游的智慧化管理
Chapter 6Intelligent management of tourism**节智慧旅游的移动通信技术/123
Mobile communication technology of intelligent tourism第二节智慧旅游的物联网技术/130
Internet of things technology of intelligent tourism第三节智慧旅游的云计算技术/131
Cloud computing technology of intelligent tourism第四节智慧旅游的人工智能技术/135
Artificial intelligence technology of intelligent tourism
146
第七章旅游的企业化管理
Chapter 7Enterprise management of tourism**节旅游企业经济活动分析/146
Analysis of economic activities of tourism enterprise第二节旅游企业经营管理预测/153
Management forecast of tourism enterprise第三节旅游企业经营管理决策/158
Management decision of tourism enterprise第四节旅游企业管理制度创新/162
Management system innovation of tourism enterprise
169
第八章旅游的战略化管理
Chapter 8Strategic management of tourism**节企业战略的基本理念/169
Basic ideals of enterprise strategy第二节旅游企业的战略分析/173
Strategy analysis of tourism enterprise第三节旅游企业的战略选择/179
Strategy choice of tourism enterprise第四节旅游企业的战略控制/191
Strategy control of tourism enterprise
194
第九章旅游的国际化管理
Chapter 9International management of tourism**节跨国经营管理的基本理论 /194
Fundamentals of transnational management第二节旅游产业的跨国经营管理/197
Transnational management of tourism industry第三节旅游企业的跨国经营管理/204
Transnational management of tourism enterprise
211
第十章旅游的虚拟化管理
Chapter 10Virtual management of tourism**节旅游业的虚拟化理论/211
The theory of tourism virtualization第二节旅游产业虚拟化管理/219
Virtual management of tourism industry第三节旅游企业虚拟化管理/224
Virtual management of tourism enterprise
235
第十一章旅游的公共管理
Chapter 11Public management of tourism**节旅游公共管理的理论基础/235
Theoretical basis of tourism public management第二节国家旅游公共管理/239
Tourism public management in a country第三节旅游行业公共管理/252
Public management of tourism industry
259
第十二章旅游的事件管理
Chapter 12Event management of tourism**节事件旅游与事件管理/259
Event tourism and event management第二节事件旅游策划与提升/266
Planning and promotion of event tourism第三节事件旅游的市场营销/269
Marketing of event tourism
275
第十三章旅游的风险管理
Chapter 13Risk management of tourism**节风险与风险管理/275
Risk and risk management第二节旅游产业风险管理/284
Risk management of tourism industry第三节旅游企业风险管理/290
Risk management of tourism enterprise
299
第十四章旅游的可持续发展
Chapter 14Sustainable development of tourism industry**节可持续发展的基本含义/299
Basic meaning of sustainable development第二节旅游可持续发展的要点/302
Key point of tourism sustainable development第三节世界旅游组织行动纲要/311
Programme of action of the world tourism organization第四节旅游可持续发展的策略/313
Tactics of tourism sustainable development
320
参考文献
References