- ISBN:9787300282565
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:26cm
- 页数:269页
- 出版时间:2020-06-01
- 条形码:9787300282565 ; 978-7-300-28256-5
内容简介
《跨境电商实用英语(第2版)/21世纪高职高专规划教材·跨境电子商务系列》中,案例真实生动,融入跨境电商行业核心词汇和常用表达。 《跨境电商实用英语(第2版)/21世纪高职高专规划教材·跨境电子商务系列》中,学习情境逼真,多样化实战练习中注重语言的实际应用。 《跨境电商实用英语(第2版)/21世纪高职高专规划教材·跨境电子商务系列》中,配套资源丰富,提供课件、译文、习题答案等教学资源。
目录
Chapter 1 Concept and Characteristics of Cross-border E-commerce / 2
Chapter 2 The Significance of Cross-border E-commerce / 9
Chapter 3 Cross-border E-commerce Development in China / 16
Chapter 4 Customer Service of Cross-border E-commerce / 22
Unit 2 Introduction to Main Cross-border E-commerce Platforms / 29
Chapter 1 Alibaba.com / 30
Chapter 2 AliExpress / 36
Chapter 3 Amazon Platform (B2B) / 43
Chapter 4 Amazon Platform (B2C) / 49
Chapter 5 DHgate / 57
Chapter 6 E-commerce Platforms in Different Countries / 64
Unit 3
Unit 3 Pre-sale Services of Cross-border E-commerce / 73
Chapter 1 Store Description / 74
Chapter 2 Title Description / 83
Chapter 3 Product Description / 91
Chapter 4 Platform-inside Marketing / 100
Chapter 5 SNS Marketing / 108
Chapter 6 SEO & SEM / 119
Unit 4 On-sale Services of Cross-border E-commerce / 127
Chapter 1 Product Information Inquiry / 128
Chapter 2 Payment / 141
Chapter 3 Price Negotiation / 153
Chapter 4 Product Packaging / 162
Chapter 5 Shipment and Delivery / 171
Unit 5 After-sales Services of Cross-border E-commerce / 183
Chapter 1 Disputes and Complaints / 184
Chapter 2 Comments on Product/Service / 199
Chapter 3 Customer Maintenance / 208
Chapter 4 Consumer Habits and Characteristics of Major Countries ( Ⅰ ) / 218
Chapter 5 Consumer Habits and Characteristics of Major Countries ( Ⅱ ) / 225
Appendices/ 233
Appendix I Products Catalogues
商品分类名称中英文对照 / 234
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一带一路”沿线国家介绍 / 250
参考文献 / 269
节选
Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction.In terms of business model, Cross-border E-commerce can be divided into Crossborder Retail E-commerce (B2C and C2C) and Cross-border B2B E-commerce. Cross-border B2B E-commerce not only includes online transactions through crossborder trading platform, but also includes the off-line transaction resulting from online activities. In terms of customs area, Cross-border E-commerce can be divided into export Cross-border E-commerce and import Cross-border E-commerce.
作者简介
王琼,副教授,浙江省精品在线开放课程“跨境电商实用英语”负责人;主持浙江省哲学社会科学规划课题“跨文化心理学视角下的跨境电商英语沟通话语研究”,主持浙江省社会科学界联合会科普课题“‘零基础’跨境电商新手的英语图解口语宝典”,主持杭州市哲学社会科学规划课题“服务‘一带一路’的杭州高端跨境电商人才培养路径研究”;获2014年、2018年***教学成果二等奖,发表论文多篇。
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