- ISBN:9787518425068
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:204
- 出版时间:2020-11-01
- 条形码:9787518425068 ; 978-7-5184-2506-8
本书特色
《外贸英语函电》内容翔实,体例新颖,本书所收录的信样较为详尽,信函种类丰富,新颖实用,写作风格多样,能让学生学到真实的函电写作技巧。本书还对这些信函及文本的典型句型进行了提炼和总结,有利于学生更好地掌握和应用。
内容简介
《外贸英语函电》借鉴国内外外贸英语函电的结构与体系,紧密结合我国外贸业务的实际,通过大量的案例、实例,系统介绍了外贸业务活动中各种商务英语的格式与结构、写作特点、专业术语、常用专业词汇、相关句型和常见表达方式等,使学生通过实例,能举一反三,学以致用,从而提高外贸英语水平,熟练掌握外贸业务中常用的英语基本术语、表达技巧与技能。
目录
目 录
Unit 1 Basic Knowledge of Business Letter Writing
1.1Introduction
1.2 The principles of Business Letter Writing
1.3 Preparation before Writing
1.4Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 2 Establishing Business Relations
2.1Introduction
2.2 Writing Skills
2.3 Letters Samples
2.4 Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 3 Inquiries and Replies
3.1 Inquiry
3.2Reply
3.3 useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 4 Credit investigation
4.1Introduction
4.2 Letter Samples
4.3useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 5 Quotation and Offers
5.1 introductions
5.2 writing skills
5.3 Letter Samples
5.4 Some useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 6 Counter Offers
6.1Introduction
6.2 writing skills
6.3 Letters Samples
6.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 7 Orders, Acceptance and Rejections
7.1Introduction
7.2 writing skills
7.3 Letters Samples
7.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 8 Sales Promotion
8.1Introduction
8.2 writing skills
8.3 Letters Samples
8.4Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 9 Establishment of L/C and Amendment
9.1Introduction
9.2 writing skills
9.3 Letters Samples
9.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 10 Packing
10.1Introduction
10.2 writing skills
10.3 Letters Samples
10.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 11 Shipment
11.1Introduction
11.2 writing skills
11.3 Letters Samples
11.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 12 Insurance
12.1Introduction
12.2 writing skills
12.3 Letters Samples
12.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 13 Claims
13.1Introduction
13.2 writing skills
13.3 Letters Samples
13.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Appendix A Useful Abbreviations in International Trade
Appendix B the Relevant Documents and Other Useful Expressions
节选
1.1Introduction Business Letter Writing requirements to meet the needs of the workplace for the purpose of a form of language, deals with all aspects of business activities, business English and English manner, it is suitable for highly specialized industries, such as English, legal English, medical English. But these professionals have in common is that both have Basic English language. Characteristics of business English lies mainly in their teaching specialization, oral and more targeted. Ultimately, relevance is the biggest characteristics of business English .This are not in English training courses. Appropriately, the corresponding course has fairly high requirements for the training institutions. Business Letter Writing is not simply to raise participants ’ level of English ability, which is to make students a more Western management ideas, work, or even how to deal with foreigners, ways and means of how to work with them, work, and their habits of life, in a manner that was included in the concept of culture. Business Letter Writing is that we establish commercial relations and an important means of foreign trade transactions. Business relations include the establishment of customer business, request, offer, counter-offer, ordering, receiving, signing, packaging, shipping, payment, settlement, insurance, inspection, claims agents and the form of arbitration until a number of special trade and economic and technological cooperation.
作者简介
陈汤龙,黑龙江财经学院副教授,英语语言文学硕士,研究方向是英语教学、商务英语、英美文学。主持及参与省级项目9项,发表省级及以上期刊论文20余篇,出版教材3部。主讲大学英语、外贸英语函电、商务英语、旅游英语等课程。
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