演讲家的商业思维

目　录

第1 部分　悟　性

第1 章　何时成为职业演讲师 ························· 2

演讲业将何去何从·································3

为什么精致的晚餐既要有牛排又要有烤架的

　嗞嗞声 ···········································5

真正的演讲师不是会表演的海豹 ················7

百万年薪演讲家的秘籍 ···························8

多样的演讲场景 ···································9

演讲业的奇特之处······························· 12

总结 ··············································· 15

第２章　建立自己的市场 ······························· 16

创造价值主张 ···································· 16

把假人从封面上去掉 ···························· 19

12 步拓宽市场“范围” ························ 21

真实、虚拟、模拟市场的检验方法 ··········· 25

整理你的路径：*简单的路线通常*佳 ······ 28

总结 ··············································· 30

第３章　定位并成为重要目标 ······················· 31

长期从业让你变老，但不一定让你变好 ······ 31

把知识资本转化为知识财产 ···················· 35

制造病毒营销 ···································· 38

拓展业务*好的9 个习惯 ······················ 40

如果你不吹响号角，就没有音乐 ·············· 48

是鱼就会游泳，但是萝卜青菜各有所爱 ······ 52

总结 ··············································· 53

第4 章　确定收费 ········································· 55

必须创建的三个基本收费范围 ················· 55

甩掉中间商：只与真正的买家做交易 ········· 60

提供肯定的选择 ································· 64

细分一个事件的完成程序，让你的成功

　提高3 倍 ······································· 65

增加报酬的40 种方法 ·························· 68

增加报酬周转率 ································· 70

总结 ··············································· 72

第5 章　现代营销 ········································· 73

互联网的魔力和秘密 ···························· 73

和演讲机构合作( 或者不合作)，不要成为

　雇佣工 ········································· 76

行业协会：赚钱和营销同时进行 ·············· 83

出版地点和方式 ································· 87

营销的时代精神：市场引力循环 ·············· 93

总结 ··············································· 98

第6 章　精简 ················································· 99

财富是自由支配的时间 ························· 99

员工具备的5 个重要特点 ····················· 102

你是职业演讲师而不是雇佣工 ················ 109

合理、客观和专业的反馈 ····················· 111

附属细则：合并、法律、会计、保险、

　税收等 ········································ 116

总结 ·············································· 121

第2 部分　牛　排

第７章　加速和强调你的影响力 ················ 124

过程超越内容的神秘杠杆作用 ················ 124

“保质期”和创造长期知识财产的秘密 ····· 130

为什么使用常识很少出局 ····················· 131

暗喻、可视教具和实用转换方式的应用 ····· 133

让你的演讲事业迅速发展的15 个资源 ······ 135

总结 ·············································· 137

第８章　创造大规模的演讲和讲习班 ········ 138

将自己的独创材料和独创来源结合使用 ····· 138

人们用不同的方式学习：不要以己度人 ····· 150

90 分钟规则 ····································· 158

主题：虚拟团队的领导力 ····················· 161

总结 ·············································· 163

第９章　从坚持到历练再到成功 ················ 164

回绝业务 ········································ 164

让自己出类拔萃 ································ 168

三种演讲师中为什么只有一种获得成功 ····· 172

降落伞的例子 ··································· 174

支持提高收费的15 种情况 ···················· 176

总结 ·············································· 183

第3 部分　烤　　架

第10 章　讲台工作 ····································· 186

肢体语言、手势和动作的神话 ················ 186

10 种吸引观众的人际关系技巧 ··············· 188

吸引所有听众的20 种方法 ···················· 199

把握你的时间 ··································· 206

随机应变 ········································ 209

把错误和麻烦变为不同寻常的机会 ·········· 211

总结 ·············································· 213

第11 章　使人乏味的事：非演讲方面的

　　　　 收入··············································· 214

创造产品和服务收入的10 种观点 ············ 214

加速曲线 ········································ 224

建立消费群 ······································ 226

总结 ·············································· 228

第12 章　为成功做准备 ······························229

天外有天 ········································ 229

道德自律规范：一位演讲师的信条 ·········· 231

个人和专业奖励 ································ 233

回报 ·············································· 234

总结 ·············································· 237

结束语 ····························································238

送给新从业演讲师的加速剂 ··················· 238

给资深演讲师的加速剂 ························ 240

给演讲机构的建议······························ 241