跨境电子商务实用英语

目 录
Unit 1 Overview of Cross-Border E-Commerce 1
Learning Objectives 1
Mind-map of This Unit 1
1．1 The Concept of Cross-Border E-Commerce 2
1．2 The Differences between Cross-Border E-Commerce and Traditional Foreign Trade 8
1．3 Cross-Border E-Commerce Development in China 14
Unit 2 Main Cross-Border E-Commerce Platforms 21
Learning Objectives 21
Mind-map of This Unit 21
2．1 Main Cross-Border E-Commerce Platforms in China 22
2．2 Main Cross-Border E-Commerce Platforms in Other Countries 29
Unit 3 Pre-sale Services of Cross-Border E-Commerce 38
Learning Objectives 38
Mind-map of This Unit 38
3．1 Store Description 39
3．2 Product Selection 48
3．3 Product Description 54
3．4 Product Pricing 66
Unit 4 On-sale Services of Cross-Border E-Commerce 75
Learning Objectives 75
Mind-map of This Unit 75
4．1 Product Information Inquiry and Reply 76
4．2 Price Negotiation 81
4．3 Placing an Order 87
4．4 Follow-up of Order Related Services 92
Unit 5 After-sale Services of Cross-Border E-Commerce 99
Learning Objectives 99
Mind-map of This Unit 99
5．1 Customers’ Comments on Product/ Service 100
5．2 Settling Complaints 108
5．3 Customer Maintenance 115
Unit 6 Cross-Border E-Commerce Marketing 123
Learning Objectives 123
Mind-map of This Unit 123
6．1 Platform-inside Marketing 124
6．2 SNS Marketing 132
6．3 Mobile Marketing 140
Unit 7 Cross-Border E-Commerce Logistics 147
Learning Objectives 147
Mind-map of This Unit 147
7．1 Main Logistics Channels 148
7．2 Shipment and Delivery 154
Unit 8 Cross-Border E-Commerce Payment 162
Learning Objectives 162
Mind-map of This Unit 162
8．1 E-Commerce Payment Systems in China 163
8．2 E-Commerce Payment Systems in Other Countries 168
8．3 Payment Process 175
References 182