国际商务管理(英文版)

Chapter 1 Global Context of Business Part A Theoretical Knowledge Text 1 International Business Text 2 Importance of International Business Education Part B Topic-based Reading Text 3 The State of Globalization in 2021 Text 4 Implementing Inclusive Policies Across a Global Organization Chapter 2 Global Business Entry Strategies Part A Theoretical Knowledge Text 1 International Business Operations Text 2 Risks of International Business Entry Part B Topic-based Reading Text 3 Will Covid-19 Have a Lasting Impact on Globalization? Text 4 We Can't Undo Globalization， But We Can Improve It Chapter 3 Business Organizations Part A Theoretical Knowledge Text 1 Organizational Structure Text 2 International Organizations Part B Topic-based Reading Text 3 How to Successfully Scale a Flat Organization Text 4 How Midsize Companies Can Adapt to Changing Demand Chapter 4 Managing the Business Part A Theoretical Knowledge Text 1 Management Theories Text 2 Concepts Related to Business Management Part B Topic-based Reading Text 3 Research： Adding Women to the C-Suite Changes-How Companies Think Text 4 Want to Be a Better Manager? Get a Protege Chapter 5 Organizational Behavior and Motivation Part A Theoretical Knowledge Text 1 Organizational Behavior Text 2 Motivation Part B Topic-based Reading Text 3 How to Keep Your Team Motivated， Remotely Text 4 When Empowering Employees Works， and When It Doesn't Chapter 6 International Marketing Management Part A Theoretical Knowledge Text 1 Marketing Environment Analytical Frameworks Text 2 Marketing Strategy Tools Part B Topic-based Reading Text 3 The Secret to Becoming a Market Leader Text 4 Advertisers， Skip the Platitudes in 2021 …… Chapter 7 Marketing Strategies Chapter 8 Strategic Management Chapter 9 Leadership and Decision Making Chapter 10 Human Resource Management