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国际商务函电 修订本

国际商务函电 修订本

1星价 ¥30.2 (6.3折)
2星价¥30.2 定价¥48.0
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  • ISBN:9787510335808
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:285
  • 出版时间:2021-03-03
  • 条形码:9787510335808 ; 978-7-5103-3580-8

内容简介

《国际商务函电》(修订版)这一教材的编者深入调研企业现状,结合课堂要求与实践情况,对该教材进行了*新的修订、补充与完善。本教材及时更新内容,优化类型结构,选用全新的范例来体现其专业性与前瞻性。同时,再版后的教材充分利用多媒体教学手段,开发了相关视频教学、互动教学等软件,有效提高教学质量。全书内容共由七部分组成,即:函电格式与写作原则、客户开发函、交易条件磋商函、执行合同函、纠纷处理函、综合写作任务和附录。

目录

HOW TO WRITE PROPER BUSINESS EMAILS? PART I DEVELOPING POTENTIAL CUSTOMERS Task 1 Establishing Trade Relations Lesson 1 Introducing a Trading Company Lesson 2 Sellers Asking to Establish Trade Relations Lesson 3 Sellers Highlighting Specialties Lesson 4 Buyers Asking to Establish Trade Relations PART II NEGOTIATING A CONTRACT Task 2 Making Inquiries and Offers Lesson 5 A General Inquiry Lesson 6 A Specific Inquiry Lesson 7 An Offer to a General Inquiry Lesson 8 An Offer to a Specific Inquiry Lesson 9 Offering Substitute Task 3 Making Counter-offers Lesson 10 A Counter-offer (1) Lesson 11 A Counter-offer (2) Lesson 12 A Counter-offer (3) Lesson 13 A Counter-offer (4) Task 4 Discussing Packaging Issues Lesson 14 Packing Requirements Lesson 15 Packing Arrangements Lesson 16 Shipping Marks Task 5 Discussing Samples Lesson 17 Requesting Sampling Fee Lesson 18 Sending Samples Task 6 Discussing Shipment Term Lesson 19 Inquiring About Time of Shipment Lesson 20 Inquiring About Mode of Shipment Task 7 Discussing Payment Terms Lesson 21 Stating Terms of Payment Lesson 22 Granting a Request for Easier Terms of Payment Lesson 23 Rejecting a Request for Easier Terms of Payment Task 8 Concluding a Transaction Lesson 24 Sending a Purchase Order Lesson 25 Sending a Proforma Invoice Lesson 26 Counter-signature Lesson 27 A Specimen of SalesContract Part III EXECUTING A CONTRACT Task 9 Handling Payment Issues Lesson 28 Urging for the Establishment of L/C Lesson 29 Advising Establishment of L/C Lesson 30 A Sample L/C Lesson 31 Asking for Amendment to L/C Lesson 32 Urging for Balance Payment Task 10 Handling Shipment Issues Lesson 33 Urging Shipment Lesson 34 Shipping Advice Part IV SETTLING TRADE DISPUTES Task 11 Making Claims and Adjustment Lesson 35 Claim for Inferior Quality Lesson 36 Claim on damaged Goods Lesson 37 Complaint for Delay in Delivery PRACTICAL WRITING TASKS Writing Task A ( Export Business) Writing Task B (Import Business) APPENDIXES Appendix I Emails of Congratulations and Thanks Appendix II Invitations Appendix III Most-used Currencies in the World Appendix IV Common Measurement Units Appendix V Common Acronyms and Abbreviations in Business Correspondence REFERENCES
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