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- ISBN:9787510335808
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:285
- 出版时间:2021-03-03
- 条形码:9787510335808 ; 978-7-5103-3580-8
内容简介
《国际商务函电》(修订版)这一教材的编者深入调研企业现状,结合课堂要求与实践情况,对该教材进行了*新的修订、补充与完善。本教材及时更新内容,优化类型结构,选用全新的范例来体现其专业性与前瞻性。同时,再版后的教材充分利用多媒体教学手段,开发了相关视频教学、互动教学等软件,有效提高教学质量。全书内容共由七部分组成,即:函电格式与写作原则、客户开发函、交易条件磋商函、执行合同函、纠纷处理函、综合写作任务和附录。
目录
HOW TO WRITE PROPER BUSINESS EMAILS?
PART I DEVELOPING POTENTIAL CUSTOMERS
Task 1 Establishing Trade Relations
Lesson 1 Introducing a Trading Company
Lesson 2 Sellers Asking to Establish Trade Relations
Lesson 3 Sellers Highlighting Specialties
Lesson 4 Buyers Asking to Establish Trade Relations
PART II NEGOTIATING A CONTRACT
Task 2 Making Inquiries and Offers
Lesson 5 A General Inquiry
Lesson 6 A Specific Inquiry
Lesson 7 An Offer to a General Inquiry
Lesson 8 An Offer to a Specific Inquiry
Lesson 9 Offering Substitute
Task 3 Making Counter-offers
Lesson 10 A Counter-offer (1)
Lesson 11 A Counter-offer (2)
Lesson 12 A Counter-offer (3)
Lesson 13 A Counter-offer (4)
Task 4 Discussing Packaging Issues
Lesson 14 Packing Requirements
Lesson 15 Packing Arrangements
Lesson 16 Shipping Marks
Task 5 Discussing Samples
Lesson 17 Requesting Sampling Fee
Lesson 18 Sending Samples
Task 6 Discussing Shipment Term
Lesson 19 Inquiring About Time of Shipment
Lesson 20 Inquiring About Mode of Shipment
Task 7 Discussing Payment Terms
Lesson 21 Stating Terms of Payment
Lesson 22 Granting a Request for Easier Terms of Payment
Lesson 23 Rejecting a Request for Easier Terms of Payment
Task 8 Concluding a Transaction
Lesson 24 Sending a Purchase Order
Lesson 25 Sending a Proforma Invoice
Lesson 26 Counter-signature
Lesson 27 A Specimen of SalesContract
Part III EXECUTING A CONTRACT
Task 9 Handling Payment Issues
Lesson 28 Urging for the Establishment of L/C
Lesson 29 Advising Establishment of L/C
Lesson 30 A Sample L/C
Lesson 31 Asking for Amendment to L/C
Lesson 32 Urging for Balance Payment
Task 10 Handling Shipment Issues
Lesson 33 Urging Shipment
Lesson 34 Shipping Advice
Part IV SETTLING TRADE DISPUTES
Task 11 Making Claims and Adjustment
Lesson 35 Claim for Inferior Quality
Lesson 36 Claim on damaged Goods
Lesson 37 Complaint for Delay in Delivery
PRACTICAL WRITING TASKS
Writing Task A ( Export Business)
Writing Task B (Import Business)
APPENDIXES
Appendix I Emails of Congratulations and Thanks
Appendix II Invitations
Appendix III Most-used Currencies in the World
Appendix IV Common Measurement Units
Appendix V Common Acronyms and Abbreviations in Business Correspondence
REFERENCES
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