我国城市历史街区的旅游体验价值适度开发研究

第1章导论···········································································11．1问题的提出···································································11．2内容与方法框架·····························································7第2章理论综述····································································132．1历史街区的概念演进······················································132．2历史街区保护与旅游开发研究··········································152．3历史街区的价值与旅游体验价值·······································
172．4历史街区开发适宜性与适度性研究····································202．5“生态文明”与“旅游可持续发展”研究·····························24第3章地区复杂体验价值认知··················································383．1体验价值概念·······························································383．2地区体验价值的复杂性···················································403．3地区体验价值结构维度及其指标体系·································433．4结论与展望··································································47第4章城市历史街区复杂顾客体验价值测度································
494．1文献回顾与分析框架······················································504．2数据采集·····································································524．3基于复杂顾客的实证分析················································544．4结论与讨论··································································
62第5章城市历史街区旅游体验价值整合开发单案例研究·················655．1文献回顾与分析框架······················································665．2研究方法与数据采集······················································675．3案例分析·····································································
695．4结论及其整合营销对策讨论·············································76第6章城市历史街区旅游体验价值开发模式双案例研究·················826．1文献回顾·····································································836．2理论模型与研究方法······················································856．3案例分析······································································896．4跨案例分析··································································946．5研究结论与管理启示······················································99第7章城市历史街区旅游体验价值适度开发质性研究
··················1027．1我国城市历史街区的“过度开发”问题····························1037．2城市历史街区“文旅融合”开发模式探讨·························1057．3城市历史街区旅游体验价值适度开发评价·························1097．4结论与启示································································114第8章国内历史街区旅游体验价值适度开发多案例研究···············1178．1文献回顾···································································1188．2理论框架···································································1208．3研究方法···································································
1228．4案例分析与讨论··························································1268．5研究结论与展望··························································137第9章城市历史街区的旅游体验价值开发适宜性评价··················1409．1文献回顾与理论分析框架··············································1419．2研究方法与数据采集····················································1439．3信度、效度检验··························································1459．4历史街区的旅游价值开发适宜性IPA分析·························1479．5结论与讨论································································
153第10章城市历史街区的旅游体验价值开发适度性评价················15510．1相关研究进展····························································15610．2理论分析框架····························································16010．3研究方法设计····························································
16110．4实证分析··································································16610．5研究结论与讨论·························································172第11章我国城市历史街区旅游可持续发展对策探讨···················17411．1城市历史街区旅游可持续发展的理论问题························17511．2其他国家和地区历史街区文旅开发的成功实践··················18411．3我国城市历史街区旅游可持续发展战略规划·····················19511．4我国城市历史街区适度旅游开发策略体系构建··················20411．5结论与展望·······························································217附录··················································································
220附件1：城市历史街区复杂顾客体验价值认知调查问卷·············220附件2：城市历史街区旅游体验价值开发适宜性调研问卷··········222附件3：城市历史街区旅游体验价值开发适度性调研问卷··········225附件4：全国50条“历史文化名街”名录······························227参考文献···············································································229后记··················································································