- ISBN:9787302567707
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:其他
- 页数:200
- 出版时间:2022-06-01
- 条形码:9787302567707 ; 978-7-302-56770-7
本书特色
商务英语专家主审,一线教师倾力奉献,14个常用话题涵盖商务交际场合,一书在手轻松掌握商务交际英语,BEC考生的福音!
内容简介
本教材旨在帮助学生全面提升商务英语综合能力以及商务环境下的英语交际能力。全书共分14个单元,内容基本涵盖了商务交际活动中出现的常见话题,从商务活动着手,依次介绍了新创意、公司、工作方式、商务会议、顾客、订单及付款、广告、商务旅行、产品展示、物流、员工管理、商业道德以及全球化相关商务话题。本书中的音频以二维码的形式呈现,读者可直接用手机扫码听音。 本教材商务知识介绍简洁凝练,语言技能训练类型丰富,是学生短时间内快速掌握商务英语基本知识和技能的有效工具。
目录
Unit 1 Introduction to Business Activities 1
Part A General business vocabulary 2
Part B Reading: What is business3
Part C Listening: Turning a hobby into business 7
Part D Translating 8
Part E Writing skills: Notice 8
Part F Further business story: Start your own small business 10
Unit 2 New Ideas 15
Part A General business vocabulary 16
Part B Reading: Why brainstorming is a crucial element in business 17
Part C Listening: Interview 21
Part D Translating 22
Part E Writing skills: Note 23
Part F Further business story: When dogs spark big ideas 24
Unit 3 Company .29
Part A General business vocabulary 30
Part B Reading: Business organization 31
Part C Listening: Working in Apple 35
Part D Translating 36
Part E Writing skills: E-mail 36
Part F Further business story: What is organizational culture 38
Unit 4 Working Patterns 41
Part A General business vocabulary 42
Part B Reading: The secrets of great teamwork43
Part C Listening: Effective teams 47
Part D Translating 48
Part E Writing skills: Letter of complaint 49
Part F Further business story: Two carcompanies, one challenge 50
Unit 5 Business Meeting55
Part A General business vocabulary 56
Part B Reading: Types of corperate meetings 57
Part C Listening: Business metting 60
Part D Translating 61
Part E Writing skills: Minutes 61
Part F Further business story: Business meeting etiquette 63
Unit 6 Customers67
Part A General business vocabulary 68
Part B Reading: What is a customer? 69
Part C Listening: How to entertain clients 72
Part D Translating 73
Part E Writing skills: Sales letter 74
Part F Further business story: Keeping your customers loyal 75
Unit 7 Orders and Payments 79
Part A General business vocabulary 80
Part B Reading: Methods of payments in global marketplace 81
Part C Listening: Urging the buyer to open the L/C 84
Part D Translating 85
Part E Writing skills: Persuasive letter 86
Part F Further business story: How to write sales contracts 87
Unit 8 Advertising 93
Part A General business vocabulary 94
Part B Reading: Types of advertising 95
Part C Listening: Destin chamber of commerce 98
Part D Translating 99
Part E Writing skills: Questionnaire 100
Part F Further business story: History of Coca-Cola company and its advertising .102
Unit 9 Business Travel 105
Part A General business vocabulary 106
Part B Reading: A glimpse into a business travel 107
Part C Listening: Booking a flight seat 110
Part D Translating 110
Part E Writing skills: Graph description 111
Part F Further business story: Tips for business trips 113
Unit 10 Presenting Products 117
Part A General business vocabulary 118
Part B Reading: Elements of doing good presentation 119
Part C Listening: Viscal 122
Part D Translating 123
Part E Writing skills: Business report 123
Part F Further business story: How to plan reports 126
Unit 11 Logistics .131
Part A General business vocabulary 132
Part B Reading: Logistics 133
Part C Listening: Interview with Evergreen Group 137
Part D Translating 138
Part E Writing skills: Proposal 139
Part F Further business story: DHL: A leader in global logistics 141
Unit 12 Staff Management 145
Part A General business vocabulary 146
Part B Reading: Job analysis 147
Part C Listening: How to choose a manager 150
Part D Translating 151
Part E Writing skills: CV 152
Part F Further business story: Human resources management 154
Unit 13 Business Ethics 159
Part A General business vocabulary 160
Part B Reading: Business ethnics 161
Part C Listening: Takata air bag recall 165
Part D Translating 166
Part E Writing skills: Application letter 166
Part F Further business story: The Enron scandal and ethics 169
Unit 14 Going Global 175
Part A General business vocabulary 176
Part B Reading: Multinational corporations 177
Part C Listening: Entering international market 181
Part D Translating 182
Part E Writing skills: Presentation 182
Part F Further business story: Going global: The importance of cross-cultural communication in business 184
作者简介
于红霞,大连外国语大学英语学院副教授,从事英语教学及商务英语教学近20年,为商务英语专业学生开设商务英语口译、商务英语跨文化交际等课程。主编、参编十余部教材的编写。
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