2021全国民宿产业发展研究报告

**篇 全国民宿行业发展研究 **章 云掌柜2020 民宿年度数据报告 ··············································· 3 一、2020 年全国民宿行业经营概况 ··············································· 5 二、2020 年TOP10 热门城市民宿经营报告 ····································18 第二篇 民宿专题研究 第二章 我国民宿政策结构及政策工具比较研究 ··································71 一、引言················································································73 二、文献回顾··········································································74 三、资料来源与分析框架 ··························································78 四、民宿政策结构及政策工具对比分析 ········································80 五、结论················································································90 第三章 国内民宿管理政策比较研究——北京、广东和浙江三省市比较 ····97 一、引言················································································99 二、三省市已发布的民宿管理相关政策文本收集归类及编码 ··········· 100 三、政策背景及总体状况对比 ·················································· 101 四、民宿政策内容比较 ····························································111 五、结论及建议····································································· 122 六、总结·············································································· 124 第四章 全国民宿研究知识图谱分析 ··············································· 127 一、引言·············································································· 129 二、数据来源及研究方法 ························································ 129 三、民宿研究可视化分析 ························································ 130 四、民宿研究的展望 ······························································ 138 五、结论·············································································· 139 第五章 全国民宿图书出版现状研究 ··············································· 141 一、国内民宿图书出版现状及特征 ············································ 143 二、国内民宿图书出版趋势 ····················································· 154 第六章 从民宿企业发展窥探国内民宿行业的趋势 ····························· 155 一、OTA 类民宿企业代表：携程 ··············································· 157 二、垂直类民宿企业代表：木鸟 ··············································· 157 三、品牌民宿企业：大乐之野 ·················································· 158 四、PMS 企业：订单来了 ························································ 159 五、CRM 企业：如程 ····························································· 159 六、民宿托管加盟企业：悠家民宿 ············································ 160 七、民宿行业趋势预判 ··························································· 161 八、结语·············································································· 162 第七章 全国心理学主题民宿发展研究 ············································ 165 。。。