国际商务英语函电

Part One Essentials of Business Correspondence Chapter 1 Business Writing Basics Introduction Section 1: Significance of Business Writing Section 2: Instructions of Business Writing Exercises Extra Reading Chapter 2 Guidelines of Business Correspondence Introduction Section 1: Forms of Business Correspondence Section 2: Principles for Business Correspondence Writing Exercises Extra Reading Chapter 3 Organizing Business Correspondence Introduction Section 1: Business Letter Section 2: Business Email Exercises Extra Reading Part Two Routine Business Transactions Correspondence I Chapter 4 Get and Keep Trade Relations Introduction Section 1: Establishing Trade Relations Section 2: Keeping Trade Relations Section 3: Satisfying Your Customers Useful Reference Expressions Exercises Extra Reading Chapter 5 Request Letters and Replies Introduction Section 1: Credit Requests Section 2: Replies to Credit Requests Section 3: Inquiries Section 4: Inquiry Replies Useful Reference Expressions Exercises Extra Reading Chapter 6 Negotiate for Profit Introduction Section 1: Offers and Quotations Section 2: Counteroffer Section 3: Order and Order Acknowledgment Useful Reference Expressions Exercises Extra Reading Part Two Routine Business Transactions Correspondence I Chapter 4 Get and Keep Trade Relations Introduction Section 1: Establishing Trade Relations Section 2: Keeping Trade Relations