21世纪大学商务英语实用教程

Unit 1 E-commerce Part Ⅰ Lead-in Part Ⅱ Listening Part Ⅲ Reading TEXT A What Is E-commerce? TEXT B The Main Types of Social E-commerce in China Part Ⅳ Speaking Part Ⅴ Translation Part Ⅵ Writing Part Ⅶ Case Study Part Ⅷ Unit Project Unit 2 Business Leadership Part Ⅰ Lead-in Part Ⅱ Listening Part Ⅲ Reading TEXT A What Is Business Leadership? TEXT B The Importance of Leadership in Business Part Ⅳ Speaking Part Ⅴ Translation Part Ⅵ Writing Part Ⅶ Case Study Part Ⅷ Unit Project Unit 3 Management Part Ⅰ Lead-in Part Ⅱ Listening Part Ⅱ Reading TEXT A What Are the Functions of Management? TEXT B A Chinese Approach to Management Part Ⅳ Speaking Part Ⅴ Translation Part Ⅵ Writing Part Ⅶ Case Study Part Unit Project Unit 4 Corporate Culture Part Ⅰ Lead-in Part Ⅱ Listening Part Ⅲ Reading TEXT A Find Out How Zappos Reinforces Its Company Culture TEXT B Part Ⅳ Speaking Part Ⅴ Translation Part Ⅵ Writing Part Ⅶ Case Study Part Ⅷ Unit Project Unit 5 Business Ethics Part Ⅰ Lead-in Part Ⅱ Listening Part Ⅲ Reading TEXT A How Can Organisations Build Trust into Their User Experience? TEXT B Five Things Decision-Makers Need to Know about ESG Part Ⅳ Speaking Part Ⅴ Translation Part Ⅵ Writing Part Ⅶ Case Study Part Ⅷ Unit Project