外贸函电写作(全三册)

Unit One Overview概述 Section l Background Section 2 Business Letters Introduction Section 3 Introduction to the Course Section 4 Features of Business Letters Section 5 Business Letters Categories Unit Two Basic Knowledge of Business Letters Writing商务信函写作基础 Section 1 Introduction Section 2 Purposes and Importance of Business Letters Section 3 How To Create Effective Business Letters Section 4 8 Cs of Business Letters Section 5 Tone of Business Letters Writing Section 6 Preparation Before Writing Section 7 Rules of Good Writing Unit Three Structures and Styles of Business Letters商务信函的结构与格式 Section 1 Introduction Section 2 Structures of Business Letters Section 3 Principal Parts of Business Letters Section 4 Optional Elements of Business Letters Section 5 Styles of Business Letters Section 6 Spacing．Margin and Envelop Addressing Unit Four General Tips for Modern Business Writing 现代商务写作技巧 Section 1 General Tips Section 2 Grammar Focus Unit Five Establishing Business Relations 建立贸易关系 Section 1 Introduction Section 2 Examples of Establishing Business Relations Letters Unit Six Inquiry and Quotation 询盘与报盘 Section 1 Introduction Section 2 Examples of Inquiry and Replies Section 3 Examples of Quotation and Replies Unit Seven Counter Offer,Firm Offer and Non-Firm Offer 还盘、实盘与虚盘 Section 1 Introduction Section 2 Examples of Counter Offer Section 3 Examples of Firm Offer Section 4 Examples of Non-Firm Offer Unit Eight Orders and Acknowledgements 订单与接受 Section 1 Introduction Section 2 Examples of Orders Section 3 Examples of Acknowledgements Section 4 Different Types of Orders and Replies Unit Nine Payment Option 支付方式选择 Section l Introduction Section 2 Examples of Letter of Credit Unit Ten Insurance 保险 Section 1 Introduction Section 2 Examples of Insurance Letters Unit Eleven Packing and Shipping 包装与装运 Section 1 Introduction Section 2 Examples of Packing Letters Unit Twelve Complaints and Claims 申诉与索赔 Section 1 Introduction Section 2 Examples of Complaints and Claims Unit Thirteen Agency 代理 Section 1 Introduction Section 2 Examples of Agent Letters Unit Fourteen Contracts and Agreements 合同与协议 Section 1 Introduction Section 2 Example of a Contract Section 3 Examples of Agreements Unit Fifteen Invitation for Bids and Advertisements 招标和广告 Section 1 Introduction Section 2 Examples of Invitation for Bids Section 3 Examples of Advertisements 附表 附表1 外贸函电常用词汇 附表2 外贸函电常见词组搭配 附表3 商务贸易类型词汇及其解释 附表4 进出口业务常见流程及词汇