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  • ISBN:9787560777078
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:146
  • 出版时间:2023-04-01
  • 条形码:9787560777078 ; 978-7-5607-7707-8

内容简介

《国际商务英语函电》参考国内外教材的编写思路,在教学内容和体系上融合传统教学理念优势与时代发展特色,遵循教学规律,注重专业人才培养,有助于提升读者综合运用外贸基础知识和英语语言的高阶思维能力。共分13章,重点介绍英文信函,传真,电子邮件的写作特点及技巧,初期沟通与协商,询价、报价与还盘,订单订立、接受或拒收,支付,货物包装,保险,运输,申诉和理赔,代理协议:提议、磋商及成交及商务报告等。教材内容注重适度性,其广度和深度符合高校商务英语函电课程要求,方便学生进行参考和自主学习。

目录

Chapter One Basic Rules of Business Writing Section 1 Introduction Section 2 Guide to Writing Section 3 Exercises Chapter Two Form of Letters, Faxes and Emails Section 1 Introduction Section 2 Layout Styles and Structural Parts of Letters, Faxes and Emails Section 3 Guide to Writing Section 4 Exercises Chapter Three Establishing Business Relations Section 1 Introduction Section 2 Specimen Letters Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Four Enquiries and Replies Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Five Quotations, Offers and Counter-Offers Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Six Orders. Placing orders, Acknowledging/Accepting, Refusing Orders Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Seven Payment Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Eight Packing Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Nine Insurance Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Ten Transport Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Eleven Complaints and Adjustments Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Twelve Agency Agreement:Proposals, Negotiations and Closure Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Chapter Thirteen Business Reports Section 1 Introduction Section 2 Specimen Documents Section 3 Useful Expressions Section 4 Guide to Writing Section 5 Exercises Key to Exercises References
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