商务英语写作

Chapter 1 General Principles of Business Writing 1
I. Courtesy 1
II. Conciseness 2
III. Clarity 3
IV. Completeness 3
V. Correctness 4
VI. Concreteness 4
VII. Consideration 4
【Skill Training Exercises】 5
I. Answer the following questions. 5
II. Compare the following pairs of sentences, choose the better one and state your reason. 5
III. Rewrite the following sentences to achieve conciseness. 6
IV. Rewrite each sentence in order to convey its meaning more courteously. 6
Chapter 2 Skills of Business English Writing 7
I. Selecting words 7
II. Developing effective sentences 11
III. Effective paragraph development 14
IV. Other skills 15
【Skill Training Exercises】 18
I. Fill in the blanks with suitable transitional words. 18
II. Improve the following sentences according to the skills you’ve learnt in this chapter. 18
III. Rewrite the following sentences in a simpler and more concrete way. 19
Chapter 3 Notice 21
【Sample Analysis】 21
【Knowledge Induction】 22
I. The use and feature of a notice 22
II. The types of notices 22
III. The format of a notice in general 23
IV. The format of notices giving instruction of some items 23
V. The format of notices giving information to the public 25
【Skill Training Task】 29
Chapter 4 Poster 31
【Sample Analysis】 31
【Knowledge Induction】 33
I. The use and feature of a poster 33
II.The format of a poster 33
【Skill Training Task】 41
Chapter 5 Notes and Bills 43
【Sample Analysis】 43
【Knowledge Induction】 44
I. Notes 44
II. Bills 47
【Skill Training Task】 50
Chapter 6 Memorandum 51
【Sample Analysis】 51
【Knowledge Induction】 53
I. The use and feature of memos 53
II. The format of memos 54
【Skill Training Task】 61
Chapter 7 Agenda 63
【Sample Analysis】 63
【Knowledge Induction】 64
I. The use of agenda 64
II. The format of agenda 64
【Skill Training Task】 80
Chapter 8 The Minutes of a Meeting 85
【Sample Analysis】 85
【Knowledge Induction】 90
I. The use and requirements of minutes of a meeting 90
II. The format of minutes of a meeting 91
III. Types of the minutes of the meeting 92
【Skill Training Task】 100
Chapter 9 Product’s Instruction 103
【Sample Analysis】 103
【Knowledge Induction】 106
I. The use and feature of a product’s instruction 106
II. The content of an instruction 107
【Skill Training Task】 111
Chapter 10 Certificate 113
【Sample Analysis】 113
【Knowledge Induction】 114
I. The basic knowledge of certificate 114
II. The format of certificate 114
【Skill Training Task】 123
Chapter 11 Cards 125
【Sample Analysis】 125
【Knowledge Induction】 126
I. The format of invitation cards 126
II. The format of congratulation/greeting cards 129
III. The format of business cards 129
【Skill Training Task】 133
Chapter 12 Invitation for Bids and Pre-qualification 135
【Sample Analysis】 135
【Knowledge Induction】 140
I. The use of invitation for bids and prequalification 140
II. The format of invitation for bids and prequalification 140
【Skill Training Task】 154
Chapter 13 Bidding Forms 157
【Sample Analysis】 157
【Knowledge Induction】 159
I. The use of a bid 159
II. The content of the form of bid 160
III. The format of form of bid 160
【Skill Training Task】 170
Chapter 14 Contract 173
【Sample Analysis】 173
【Knowledge Induction】 176
I. The use of contracts 176
II. The format of contracts 177
III. Types of contracts 178
【Skill Training Task】 186
Chapter 15 Business Reports 189
【Sample Analysis】 189
【Knowledge Induction】 191
I. The use and category of a business report 191
II. The format of different business reports 191
【Skill Training Task】 202
Chapter 16 Business Proposals 207
【Sample Analysis】 207
【Knowledge Induction】 209
I. The use and category of business proposals 209
II. The format of different business proposals 209
【Skill Training Task】 222
Chapter 17 Speech 225
【Sample Analysis】 225
【Knowledge Induction】 227
I. The use and feature of a speech 227
II. The format of a speech 227
III.Types of speeches 228
【Skill Training Task】 236
Chapter 18 The Layout of a Business Letter 239
【Sample Analysis】 239
【Knowledge Induction】 241
I. The structure of a business letter 241
II. The format of a business letter 247
III. Envelop addressing 251
【Skill Training Task】 254
Appendix I Names of Common Companies, Enterprises and Stores 257
Appendix II Names of Common Positions and Titles 263
Appendix III 常见英文标点符号用法指南 269
Appendix IV Reference for Tasks 277
Appendix V 商务英语常用缩略语表 301
参考书目 336