交通运输企业管理(英文版)

Chapter 1 Introduction to Modern Enterprise Management 1.1 Introduction to modern enterprise 1.2 Evolution of management theory 1.3 Transportation enterprise management Chapter 2Strategy Management of Transport Enterprise 2.1 Introduction to strategic management 2.2 Strategic environment analysis 2.3 Strategic choice 2.4 Strategy implementation Case 2.1 Medium and Long-Term Railway Network PlanCase 2.2 China-Europe freight train Chapter 3 Transportation Market Survey 3.1 The concept of market survey 3.2 Content of market survey 3.3 Survey based on a quantitative analysis 3.4 Survey practice Case 3.1 Service quality evaluation indicator system of railway container multimodal transport Chapter 4 Operation Management of Transport Enterprise 4.1 Introduction of operation management 4.2 Design of production operation system 4.3 Operation of transportation system Case 4.1 Integration of six roles into one-optimizing passenger service process in smalt railway stations Chapter 5 Marketing of Transport Enterprise 5.1 Introduction 5.2 Marketing mix in transportation 5.3 Customer relationship management Case 5.1 Customer survey and classification at Guangzhou-Shenzhen Railway Company Chapter 6Equipment Management of Transport Enterprise 6.1 Introduction 6.2 Equipment management mode 6.3 Spare parts management 6.4 Equipment maintenance and management 6.5 Green maintenance and remanufacturing engineering Case 6.1 Vehicle maintenance layout Chapter 7 Team Management in Transportation Enterprises 7.1 Overview 7.2 Team production management 7.3 Team site management 7.4 Team safety management 7.5 Team leader's competence Case 7.1 Team management in the Operations Control Department of an airline subsidiary Case 7.2 Organizational structure and team setup in urban rail transit Chapter 8 Quality Control of Transportation Enterprises 8.1 Overview of service quality 8.2 Quality cost management 8.3 Service blueprint and quality control in transportation process Case 8.1 Biometric check-in at a railway station Chapter 9 Information Management in Transport Enterprises 9.1 Overview 9.2 Management procedures and methods of transport enterprise information