跨境电子商务英语(附全套音频 第2版)

目录 Unit　1 Cross-Border E-commerce Basics　1
Text　A Cross-Border E-commerce Overview　1
New　Words　4
Phrases　6
Abbreviations　7
Reference　Translation 跨境电子商务概览　15
Text　B Chinese Cross-Border E-commerce Overview　10
New　Words　13
Phrases　14
Abbreviations　15
Writing　Method Guide求职信　15
Exercises　15
Unit　2 Cross-Border E-commerce Strategies and Essentials　82
Text　A How to Create a Successful Cross-Border E-commerce Strategy　82
New　Words　84
Phrases　85
Abbreviations　85
Reference　Translation 如何建立成功的跨境电商战略　15
Text　B The Dos and Don’ts of Cross-Border E-commerce　89
New　Words　94
Phrases　95
Abbreviations　96
Writing　Method Guide个人简历　15
Exercises　97
Unit　3 Cross-Border E-commerce Platforms　37
Text　A Comparison of the Top 5 Cross-Border E-commerce Platforms in China　37
New　Words　41
Phrases　42
Abbreviations　42
Reference　Translation 中国跨境电商五大平台比较　15
Text　B Online Marketplace Comparison: Amazon, Walmart & Alibaba　46
New　Words　51
Phrases　53
Abbreviations　55
Writing　Method Guide电子邮件　15
Exercises　55
Unit　4 Selling Online and Selecting Goods　18
Text　A How to Select Goods on Cross-Border E-commerce　18
New　Words　22
Phrases　23
Abbreviations　55
Reference　Translation 跨境电商中如何选品？　15
Text　B 10 Things You Need to Start Selling Online　28
New　Words　31
Phrases　32
Abbreviations　33
Writing　Method Guide邀请函　15
Exercises　33
Unit　5 Learning about Amazon　59
Text　A Selling on Amazon　59
New　Words　62
Phrases　65
Abbreviations　66
Reference　Translation 在亚马逊上卖东西　15
Text　B Amazon Seller Central and Amazon Vendor Central　70
New　Words　75
Phrases　77
Abbreviations　78
Writing　Method Guide品牌故事文案　15
Exercises　78
Unit　6 Writing Product Descriptions and Using ChatGPT　100
Text　A How to Write Product Descriptions　100
New　Words　103
Phrases　105
Abbreviations　105
Reference　Translation 如何撰写产品描述　15
Text　B How to Use ChatGPT for E-commerce　109
New　Words　112
Phrases　113
Writing　Method Guide怎样写亚马逊产品文案　15
Exercises　114
Unit　7 Pricing and Optimizing Online Reviews　117
Text　A Pricing Strategy　117
New　Words　120
Phrases　121
Abbreviations　122
Reference　Translation 定价策略　15
Text　B Key Steps to Get Better Online Reviews　125
New　Words　129
Phrases　130
Abbreviations　130
Writing　Method Guide怎样给国外客户发写开发信　15
Exercises　131
Unit　8 Electronic Payments and Regulations　134
Text　A How Electronic Payment Works　134
New　Words　137
Phrases　139
Abbreviations　140
Reference　Translation 电子支付是如何工作的　15
Text　B Chinese Cross-Border E-commerce Regulations　143
New　Words　150
Phrases　152
Writing　Method Guide回复询盘　15
Exercises　153
Unit　9 Optimizing Sales Service and Customer Experience　157
Text　A 7 Types of After Sales Service to Keep Your Customer Satisfied　157
New　Words　161
Phrases　163
Abbreviations　55
Reference　Translation 七种确保客户满意的售后服务　15
Text　B Ways to Optimize Online Customer Experience　167
New　Words　176
Phrases　178
Abbreviations　178
Writing　Method Guide发盘与还盘　15
Exercises　179
Unit　10 Product Feed and International Warehouses　184
Text　A How Sellers Can Leverage Their Product Feed for Amazon SEO　184
New　Words　187
Phrases　188
Abbreviations　188
Reference　Translation 卖家如何利用产品推送实现亚马逊SEO　15
Text　B International Warehouses in Cross-Border E-commerce　193
New　Words　197
Phrases　198
Abbreviations　198
Writing　Method Guide订单与合同　15
Exercises　199
Unit　11 Logistics　203
Text　A Third Party Logistics　203
New　Words　210
Phrases　213
Abbreviations　214
Reference　Translation 第三方物流　15
Text　B Reverse Logistics　220
New　Words　224
Phrases　224
Abbreviations　225
Writing　Method Guide索赔和投诉答复信　15
Exercises　225
Unit　12 New Technology in E-commerce　231
Text　A Benefits of Big Data Analytics in E-commerce　231
New　Words　234
Phrases　235
Abbreviations　235
Reference　Translation 大数据分析在电子商务中的优势　15
Text　B Artificial Intelligence in Cross-Border E-commerce　239
New　Words　242
Phrases　243
Abbreviations　243
Writing　Method Guide常见售后邮件模板　15
Exercises　244
附录　词汇表　231