包邮语言行业多元 超越翻译的成功

Foreword Annamaria Arnall

Chapter1 The story behind this book:An introduction

Chapter 2 Defining diversification:What is it,anddowe need it?

Industry trends and consequences for translatorsAnne-Marie Colliander Lind

Interview with Nataly Kelly

Diversification-choice or necessity?Anne DiamantidisInterview withFelicity Mueller

A freelancer speaks out on trendsin thetranslationindustry Oleg Rudavin

A language service provider's take on diversificationJane Freeman

Diversification-not optional,but imperativePritam Bhattacharya

Chapter 3 Linguistic diversification:Expanding your portfolioaround your coreservice of translation

Post-editing of machine translation Lori Thicke

Interview with Tineke Van Beukering

Editing of non-native texts Jeana M.Clark

Interview with Sheila Wilson

Voice-over Martina Heine-Kilic

Subtitling Felicity Mueller

Interview with MelissaMcMahon

Transcription Karolina Kastenhuber

Terminology services Diana Brandle

Transcreation PercyBalemans

Copywriting Alessandra Martelli

Cross-cultural consulting Tea C.Dietterich

Interview with Clare Gallagher

Linguistic validation NoraTorres

Online language teaching Vanda Nissen

Interview with LauraBall

An interpreter's story Eva Hussain

Chapter4 Extra-linguistic diversification:Developing new

business strategies

Project management Meike Lange

Interview withAlberto Ferreira

Strategic alliances Sam Berner

Interview with Attila Piróth

Blogging and social networking CatherineChristaki

Interview with Corinne McKay

Social media and online marketing Olga Arakelyan

Diversificationthrough specialization Valerij Tomarenko

Interview with FernandoD.Walker

Diversifying your client base Inge Boonen

Interview withJudy Jenner

Chapter 5 Passive diversification:Income through productization

Publications Joy Mo

Interview with Luke Spear

Continuingprofessional development Lucy Brooks

Online training courses DésiréeStaude

Chapter6 External diversification:Specialized services forlanguage serviceproviders and fellowtranslationprofessionals

Coaching and business training MartaStelmaszakTeaching and public speaking Konstantin Kisin263CAT tool consulting Nicole Kelle

Websites and web-related servicesMagdalena Dziatkiewicz

Multilingual desktop publishing and optical character

recognition services Jaber Maycid

Chapter7 Distinctive diversification:Creating a unique niche

Case study 1:Mox's Blog Alejandro Moreno-Ramos

Case study 2:Translator PayPaul Sulzberger

Case study 3:Translators without Borders

Interview with Lori Thicke

Case study 4:Rainy LondonBrandingInterview with Valeria Aliperta

Chapter 8 Conclusion:Freclance translator-quo vadis?

Interview withLisa Carter

List of contributors

Index

About the author