包邮新剑桥英语词汇用法（高级）

INTRODUCTION THE HUMAN DIMENSION 1 Word of work 2 Managemetn style 1 3 Managemetn style 2 4 Employment and employability 5 Flexibilit and inflexibility 6 Work—life balance 7 Managing talent 8 Team building 9 The right skills QUALITY 10 What is quality? 11 Quality standards 12 TQM and JIT 13 Quality and people 14 The management of change 15 Striving for perfection 16 Strategic thinking 17 Competition 18 Companies and their industries 19 Key strategic issues 20 Innovation 21 Preparing for the future MARKETING 22 The four Ps and the four Cs 23 Customer satisfaction 24 Knowing your customers 1 25 Knowing your customers 2 26 Brands and branding 27 Global brands IT AND ITS USES 28 The IT revolution 29 Internet security 30 E-commerce:after boom and bust …… COMPANY FINANCE CORPORATE RESPONSIBILITY THE GLOBAL ECONOMY Answer key Index