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1星价 ¥28.4 (7.9折)

2星价￥28.1 定价￥36.0

作者：A.南达

出版社：中国人民大学出版社

本类榜单：外语

所属丛书：哈佛商学案例精选集.实务系列

分类：外语 > 大学英语 > 大学专业英语教材

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ISBN：7300041744
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：16开
页数：189
出版时间：2002-11-01
条形码：9787300041742 ; 978-7-300-04174-2

本书特色

Welcome to entry in the From the Field series of case collections from HBS Publishing.

内容简介

Welcome to entry in the From the Field series of case collections from HBS Publishing.We have three main objectives for this series:
　　To enrich readers'understanding of business by presenting coherent collctions of field-based research published by Harvard Business School.Understanding business involves much more than earnings reports and news headlines.It means understanding how managers perceive and analyze the complex challenges their companies face and the strategies and tactics they devise in response.For nearly a century HBS has been 5researching the world of managers from inside companies and delivering their stories to facilitate superior teaching and learning.You won't find easy answers or quick fixes in these cases,but you will discover balanced,and the intelligent professionals who-like you-are trying to cope with them.

CONTENTS
e-Consulting
　Summary
　Note
　Questions and Ideas to Consider
AGENCY.COM(A):Launching an Interactive Service Agency
　Summary
　Case
e　Questions and Ideas to Consider
AGENCY.COM(B):Managing Rapid Growth
　Summary
　Case
　Questions and Ideas to Consider
Eggrock Partners,LLC(A)
　Summary
　Case
　Questions and Ideas to Consider
Eggrock Partners,LLC(B)
　Summary
　Case
　Questions and Ideas to Consider
Morgan Stanley Dean Witter Private Client Services
　Summary
　Case
　Questions and Ideas to Consider
Hambrecht & Quist
　Summary
　Case
　Questions and Ideas to Consider
The Peppers and Rogers Group
　Summary
　Case
　Questions and Ideas to Consider
Tom Tierney at Bain & Company(A)
　Summary
　Case
　Questions and Ideas to Consider
Tom Tierney at Bain & Company(B)
　Summary
　Case
　Questions and Ideas to Consider
Tom Tierney at Bain & Company(C)
　Summary
　Case
　Questions and Ideas to Consider

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