包邮成功指南:职业性(商务)

part one: professionalism in business
introduction
1. managing yourself and your team
1.1 managing your time
1.2 working in a team
1.3 understanding motivation

2. planning your work
2.1 the rational approach
2.2 making decisions
2.3 monitoring and evaluation
3. understanding marketing
3.1 customer focus
3.2 customers and stakeholders
3.3 the marketing mix
3.4 pricing
3.5 communication

4. making financial decisions
4.1 understanding costs
4.2 what is cash flow?
4.3 making investment decisions

5. operating internationally
5.1 why do companies internationalise?
5.2 why is it complicated?
5.3 what do we mean by culture?
5.4 adapt or standardise?
conclusions
closing assignment
references

part two: world class english for business——course guide
introduction
course components
the coursebooks
the cassettes
things you need
using the course
timing
organisation of the coursebooks
language used
audio activities
self-assessment