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  • ISBN:9787811372540
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:205
  • 出版时间:2009-06-01
  • 条形码:9787811372540 ; 978-7-81137-254-0

本书特色

体验商贸交流过程
  锤炼商贸交流技能
  培养商务写作意识

内容简介

本书通过对大量实例的体验、对案例的分析和对写作技能的训练,旨在为学习者提供可能面临的各种商贸情景的范例帮助学习者对商贸情景中*常用文体的格式有一个总的了解。

目录

1 layouts & components of be letters
 1.1 laying out business english letters
 1.2 understanding the essential & optional components of be letters
 1.3 addressing an envelope
2 asking to establish business relations& replies
 2.1 experience & practice
 2.2 communicating & writing skills
 2.3 writers' workshop : the process of writing
3 credit enquiries & replies
 3.1 experience & practice
 3.2 communicating & writing skills
 3.3 writers' workshop: businesslike poise & formal style
4 enquiries & replies
 4.1 experience & practice
 4.2 communicating & writing skills
 4.3 writers' workshop: opening & closing a letter
5 quotations, offers & counter-offers
 5.1 experience & practice
 5.2 communicating & writing skills
 5.3 writers' workshop : proposition vs counter- proposition ( 1 )
6 orders & replies
 6.1 experience & practice
 6.2 communicating & writing skills
 6.3 writers' workshop: textual development of letters (2)
7 payment & replies
 7.1 experience & practice
 7.2 communicating & writing skills
 7.3 writers' workshop: textual development of letters (3)
8 shipment & replies
 8.1 experience & practice
 8.2 communicating & writing skills
 8.3 writers' workshop: principles for be writing
9 packing & replies
 9.1 experience & practice
 9.2 communicating & writing skills
 9.3 writers'workshop: concreteness vs abstractness
10 insurance & replies
 10.1 experience & practice
 10.2 communicating & writing skills
 10.3 writers' workshop: qualities of effective sentence writing
11 claims & adjustments
 11.1 experience & practice
 11.2 communicating & writing skills
 11.3 writers' workshop: create an appropriate tone
12 agency
 12.1 experience & practice
 12.2 communicating & writing skills
 12.3 writers' workshop: conciseness & simplicity
13 social letters
14 memorandums
15 business reports
appendixes
references
展开全部

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