包邮电子商务专业英语

推荐序
前言
教学建议
chapter 1 introduction to e-commerce电子商务概要
案例case：amazon.com
正文 text
1.1 concepts and definitions
1.2 different types of e-commerce
1.3 early development of e—commerce
1.4 the components of an e-commerce transaction loop
1.5 advantages and disadvantages of e—commerce
1.6 the forces of fueling e-commerce
核心词汇core words and expressions
知识扩展more knowledge
chapter 2 electronic business model电子商务模式
案例case：taobao in prime position to dominate china，s c2c market for a foreseeable future
正文text
2.1 definition
2.2 nine business models on the web
核心词汇core words and expressions
知识扩展more knowledge
chapter 3 network and network protocol网络与网络协议
案例case：mcdonald’s intranet
正文text
3.1 network topologies
3.2 network types
3.3 network protocol
3.4 internet
核心词汇core words and expressions
知识扩展more knowledge
chapter 4 0nline marketing and advertising在线营销与广告
案例case：advertising on msn
正文text
4.1 electronic marketing
4.2 marketing mix
4.3 advertising and marketing
4.4 affiliate marketing
核心词汇core words and expressions
知识扩展more knowledge
chapter 5 e—commerce payment电子商务支付
案例case：paypal
正文text
5.1 electronic money
5.2 internet bank
5.3 eft
5.4 0nline credit card transactions
核心词汇core words and expressions
知识扩展more knowledge
chapter 6 e-commerce security technology电子商务安全技术
chapter 7 logistics and supply chain物流与供应链
chapter 8 application of enterprise e-commerce企业电子商务应用
chapter 9 application of e-commerce in industries行业电子商务应用
chapter 10 e-commerce economics电子商务经济学
chapter 11 e-commerce management电子商务管理
chapter 12 issues in the law of e-commerce电子商务法律话题
参考文献