新剑桥商务英语经典教程-(含1CD)

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作者：刘沛主编

出版社：华中科技大学出版社

本类榜单：外语

所属丛书：高等学校商务英语规划教材

分类：外语 > 英语考试 > 剑桥商务英语考试BEC

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ISBN：9787560956732
装帧：暂无
册数：暂无
重量：暂无
开本：16开
页数：203
出版时间：2009-09-01
条形码：9787560956732 ; 978-7-5609-5673-2

本书特色

《新剑桥商务英语经典教程》：高等学校商务英语规划教材

内容简介

　　今年，剑桥商务英语证书（business english certificate，简称bec）考试落户中国卜五个年头。　　 bec考试自1994年起在我国各大中城市全面开展，影响逐年深入，反响巨大。在经济全球化背景下，剑桥商务英语学习及其证书考试不仅是一种时尚，更是一种必要，是一个在日益激烈的竞争中取胜的重要砝码。该考试从听、说、读、写四个方面对考生在一般工作环境下和商务活动中使用英语的能力进行全面考查，对成绩合格者提供由英国剑桥大学考试委员会颁发的标准统一的成绩证书。由于该证书的权威性，其已成为在所有举办该考试的130多个国家和地区求职的“通行证”。　　综观当前的图书市场，有关商务英语的教材和参考书不多，而将商务英语的系统学习和考试指导相结合的用书就更难寻觅了。本书适时地满足了广大学习者和考生的这一需求。命名为《新剑桥商务英语经典教程》有三个原因：一、参加本书编写的作者团队由具有丰富的商务英语教学经验和商场实战经验的大学教师、以及bec考试辅导专家组成，在认真研究*新考试大纲的基础上，精心编写了本书；二、十个单元内容的选编涵盖了当今世界上*新的有代表性的商务素材，如美国可口可乐公司并购中国汇源案；三、每个单元都包含听、说、读、写四个方面的练习，在题型和难度上进行了严格的测试和筛选。教学性很强，同时也适合考生循序渐进准备bec vantage（中级）、bec higher（高级）的考试。　　本书适合高校外语学院、商学院、经济学院的学生和一般商务工作者学习商务英语使用，也是考生参加bec考试的备考用书。

Unit One WorkRoles &CommunicationPart Ⅰ ReadingText ABackground InformationReadingText AThe Success of StarbucksVocabularyTextBBackground InformationReadingTextBMidnight AppsHad FailedVocabularyPart Ⅱ WritingPart Ⅲ ListeningPart Ⅳ SpeakingUnit Two Establishing Business Relations &Entertaining a ClientPart Ⅰ ReadingText ABackground InformationReadingText AMaking Business PersonalVocabularyTextBBackground InformationReading TextBMeetings withoutMealsVocabularyPart Ⅱ WritingPart Ⅲ ListeningPart Ⅳ SpeakingUnit Three Company Structure & StocksPart Ⅰ ReadingTextABackground InformationReading Text A Company StructureVocabularyTextBBackground InformationReading TextBWall St.UnfazedBy StressTest DetailsVocabularyPart Ⅱ WritingPart Ⅲ ListeningPart Ⅳ SpeakingUnit Four Brand Power & GlobalBrandsPart Ⅰ ReadingText ABackground InformationReading Text AChinese Sports Brands VocabularyTextBBackground InformationReadingTextBPublic RelationsVocabularyPart Ⅱ WritingPart Ⅲ Listening Part Ⅳ SpeakingUnit Five Mergers & AcquisitionsPart Ⅰ ReadingText ABackground InformationReading Text ACokeBid for Juice Maker Turns SourVocabularyTextBBackground InformationReadingTextBHow To Start aBusinessVocabularyPart Ⅱ WritingPart Ⅲ ListeningPart Ⅳ SpeakingBEC Vantage Model TestUnit Six BusinessEthics &Environmental ReportPart Ⅰ ReadingText ABackground Information ReadingText ASentencedTo Death in China Milk ScandalVocabularyTextBBackground InformationReadingTextBResponsibilityTo Natural EnvironmentVocabularyPart Ⅱ WritingPart Ⅲ ListeningPart Ⅳ SpeakingUnit Seven CorporateCulture &Culture DiversityPart Ⅰ ReadingTextABackground InformationReadingText AUnderstanding Corporate CultureVocabulary.TextBBackground Information Reading TextBCultural diversity——IBM styleVocabularyPart Ⅱ WritingPart Ⅲ ListeningPart Ⅳ SpeakingUnit Eight Business Expenses &BusinessTripPart Ⅰ ReadingText ABackground InformationReadingText ALearn New Ways To Manage Business ExpensesVocabularyTextBBackground InformationReadingTextBHow To Put The Brakes on Rising Travel ExpenseVocabularyPart Ⅱ WritingPart Ⅲ ListeningPart Ⅳ Speaking Unit Nine Staff Movtivation & RecruitmentPart Ⅰ ReadingText ABackground InformationReadingText AEmoloyee Motivation PrinciplesVocabulary TextB Background InformationReading TextBGoogleRecruitment DriveVocabularyPart Ⅱ WritingPart Ⅲ ListeningPart Ⅳ SpeakingUnitTen Entering a Market & Global SourcingPart Ⅰ Reading TextmBackground InformationReading Text A A Marketing Stunt Done RightVocabularyTextBBackground InformationReading TextBHaier Aims To Be a Mainstream Brand in The USVocabularyPart Ⅱ WritingPart Ⅲ ListeningPart Ⅳ SpeakingBEC Higher Model TestKeys

展开全部

节选

《新剑桥商务英语经典教程》内容简介：今年，剑桥商务英语证书（Business English Certificate，简称BEC）考试落户中国卜五个年头。BEC考试自1994年起在我国各大中城市全面开展，影响逐年深入，反响巨大。在经济全球化背景下，剑桥商务英语学习及其证书考试不仅是一种时尚，更是一种必要，是一个在日益激烈的竞争中取胜的重要砝码。该考试从听、说、读、写四个方面对考生在一般工作环境下和商务活动中使用英语的能力进行全面考查，对成绩合格者提供由英国剑桥大学考试委员会颁发的标准统一的成绩证书。由于该证书的权威性，其已成为在所有举办该考试的130多个国家和地区求职的“通行证”。综观当前的图书市场，有关商务英语的教材和参考书不多，而将商务英语的系统学习和考试指导相结合的用书就更难寻觅了。本书适时地满足了广大学习者和考生的这一需求。命名为《新剑桥商务英语经典教程》有三个原因：一、参加本书编写的作者团队由具有丰富的商务英语教学经验和商场实战经验的大学教师、以及BEC考试辅导专家组成，在认真研究*新考试大纲的基础上，精心编写了本书；二、十个单元内容的选编涵盖了当今世界上*新的有代表性的商务素材，如美国可口可乐公司并购中国汇源案；三、每个单元都包含听、说、读、写四个方面的练习，在题型和难度上进行了严格的测试和筛选。教学性很强，同时也适合考生循序渐进准备BEC Vantage（中级）、BEC Higher（高级）的考试。本书适合高校外语学院、商学院、经济学院的学生和一般商务工作者学习商务英语使用，也是考生参加BEC考试的备考用书。

相关资料

插图：The Success of StarbucksBecause of rapid globalization over recent years, the competition around the world becomesmore intense, especially for the service industry with the similar products. The most critical pointfor business to succeed is not only the quality of products they supply, but the atmosphere ofcooperating and the amount from yield of teamwork in retail sales. The employees who always dealwith customers and can realize what customers really need are first-line staff. Therefore, it turnsto be essential for companies to motivate, reward and train their employees to be the best qualitypersonnel.Starbucks began by three friends,Jerry Baldwin, Zev Siegl, and Gordon Bowker, who kneweach other in the University of Seattle. In 1971, the first name of their store is "Starbucks Coffee,Tea, and Spice" in Seattle, Washington's Pike Place Market. Starbucks Corporation, the mostfamous chain of retail coffee shops in the world, mainly benefits from roasting, selling special coffeebeans and various kinds of coffee or tea drinks. It owns about 4 000 branches in the whole world.Moreover, it has been one of the most rapidly growing corporations in America as well. The reasonswhy Starbucks is worldwide popular are not only the quality of coffee, but also its customer serviceand cozy environment. Starbucks establishes comfortable surroundings for people to socialize witha fair price, which attracts consumers of various ages to get into the stores. Besides, it is also notedfor its satisfaction of employees. The turnover rate of employees at Starbucks was 65% and the rateof managers was 25% a year. However, the rates of other national chain retailers are 150% to 400%and 50% respectively, Compared with them, the turnover rate of Starbucks is much lower thanother industries on average. As a result, Starbucks would be one of the optimal business models f

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