包邮跨国企业管理教程

Chapter 1 跨国经营的驱动因素Introduction 导读Ideas in Focus 概念述要Voice of Practitioners 实践者之声Insights from Scholars 学者之见Cases in Practice 案例实践Buzz-In 各抒己见Chapter 2 外部环境的挑战：和风细雨 四通八达Introduction 导读Ideas in Focus 概念述要Voice of Practitioners 实践者之声Insights from Scholars 学者之见Cases in Practice 案例实践Buzz-In 各抒己见Chapter 3 竞争的挑战：建立优势奠定竞争基石Introduction 导读Ideas in FoCUS 概念述要Voice of Practitioners 实践者之声Insights from Scholars 学者之见Cases in Practice 案例实践Buzz-In 各抒己见Chapter 4 合作的挑战：借力联手创造财富Introduction 导读Ideas in Focus 概念述要Voice of Practitioners 实践者之声Insights from Scholars 学者之见Cases in Practice 案例实践Buzz-In 各抒己见Chapter 5 组织的挑战：寻求匹配的组织架构Introductions 导读Ideas in Focus 概念述要Voice of Practitioners 实践者之声Insights from Scholars 学者之见Cases in Practice 案例实践Buzz-In 各抒己见Chapter 6 管理的挑战：成事在人持续创新Introduction 导读Ideas in FoCUS 概念述要Voice of Practitioners 实践者之声Insights from Scholars 学者之见Cases in Practice 案例实践Buzz-In 各抒己见Chapter 7 伦理的挑战：优秀的企业公民Introduction 导读Ideas in Focus 概念述要Voice of Practitioners 实践者之声Insights from Scholars 学者之见Cases in Practice 案例实践Buzz-In 各抒己见 Chapter 8 未来的挑战：跨国企业的演进Introduction 导读Ideas in Focus 概念述要Voice of Practitioners 实践者之声Insights from Scholars 学者之见Cases in Practice 案例实践Buzz-In 各抒己见附录1 重要网站信息附录2 近年进入500强的中国企业名单参考文献